In a turbulent year for print titles, only ten magazines managed to show a positive gain for the number of their ad pages. According to min Online, five of those titles happen to belong to the Meredith Corporation, including Family Circle, Better Homes and Gardens, Ladies’ Home Journal, Fitness, and More.
Meredith has been going strong this year after some previous bad luck that included the folding of Country Home in January 2008. Since then, they have strategized a cross-promotional Web player, promoted several of their staffers at a time when most companies are cutting back and won the Publisher of The Year award from Advertising Age just several weeks ago. If they continue on this streak, it won’t be long before Family Circle is more than the magazine you read at the dentists’ office, it’ll be the only one left.
Read More: The Top 10 Monthly Mags of 2009: Meredith Takes the Lead –minOnline
- Time Inc.'s Digital Audience Grows
- News Corp, Columbia, NYU Collaborate on Data-Visualization Tools for Journos
- Arianna Swaps Christmas Sweaters for PJs
- 21st Century Fox Buys Digital Ad Company