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Message From LAT New “Innovation Officer:” ‘News Is the New Rock n Roll’

New “Innovation Officer” Lee Abrams sends a letter to the troops, trying to get them as jazzed as he clearly is about the future of print media. How does he begin his spiel about where he’ll take the company in the future? With the line “Imagine it’s 1952 …”

Peace Out, Clevland!

Please forgive this rambling introduction letter, but I am ecstatic with no-bullshit excitement and pride in joining Tribune Company.

While my background is steeped in “Rock n Roll”, I strongly believe that News and Information is the NEW Rock n Roll. Imagine it’s 1952. Music has existed for centuries and is part of the fabric of our culture. While music was a hotbed of activity in the Black community, in mainstream America we were in a blase era of Mitch Miller and Patty Page. Then — Rock n Roll! It had a street level connection to the Post War American Spirit. Tapped into the pulse of the American way of thinking. It was based on: imagination, looking FORWARD, respecting but not praying to the musical playbook, moved fast…met the rhythm of America, worked at innovating—it was a mission to come up with the next cool thing, revolutionized the ‘look’ of people, etc…

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