Knicks fans had multiple choices for viewing the Nets/Knicks game at Madison Square Garden. Not only was the borough-to-borough matchup broadcast by MSG and the Nets’ home, YES, there was a national cable audience on ESPN.
But it was MSG that won the night in two of the key rating measures.
MSG had the highest numbers among Nielsen household indicators with a 3.35, compared to a 2.54 for ESPN and a minuscule 0.32 at the YES Network.
MSG was also tops in the adults 25 to 54 category for Wednesday’s tilt.
The good fortune for the Knicks and MSG extends beyond facing their Brooklyn neighbor. Through 19 Nielsen measured games this season, Knicks telecasts are up a whopping 86 percent in the household rating.