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Muscle & Fitness Names New Publisher Ahead of Redesign

AMI has named Christopher Dolan the new publisher of Muscle & Fitness. Dolan comes to the magazine from Scout (a sports centric brand), where he served as digital director and group publisher. Prior to that, Dolan worked in the Home & Garden Group for Reader’s Digest.

In the announcement of Dolan, Chris Scardino — AMI’s executive VP and group publishing director — mentioned that Muscle & Fitness is gearing up for a “full redesign” debuting with its July/August issue. The magazine has been getting the David Zinczenko touch ever since Zinczenko joined AMI, which means this revamp will surely mean even more of a shift toward a general interest title.

“Men are flocking to the idea of being at their best in all aspects of their lives and Muscle & Fitness is perfectly positioned to drive this trend,” said Dolan, in a statement. “This is a performance-driven male community committed to success, and I’m excited to put in front of them the editorial content and advertiser brands that will help them get there.”

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