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New Look for The New York Observer

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Beginning tomorrow, you’ll find The New York Observer completely re-designed.

The newspaper will offer new columns and a new tagline, while retaining its iconic salmon color.

“Money, Power and the City,” will replace “New York’s Weekly Newspaper” as the tagline beneath the paper’s masthead.

“We’re very excited about this re-design,” said Kyle Pope, the Editor of The Observer.

Among the changes, the paper’s lead story will now begin on the front page, and a number of new features will be introduced.

Those new additions include: The Backstory, a visual treatment of the week’s news; The Player, a weekly rotating profile; and the O List, the paper’s take on what or who is interesting in New York.

The Culture and Op-Ed pages also have been reworked.

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