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Daily News Gives Dan Snyder a New Team Logo

It’s not just the name of the Washington franchise that will be absent from tomorrow’s Daily News NFL 2014 season preview. The paper has also created a modified version of the team’s logo for use in the paper, one that loses the illustration of a feathered Native American:

NYDNWashingtonLogo

From the paper’s editorial:

Henceforth, in The News’ sports coverage, the team that has been known as the Redskins since 1933 will simply be called Washington.

Enormously popular and deeply ingrained in sporting culture, the Redskins name is a throwback to a vanished era of perniciously casual racial attitudes. No new franchise would consider adopting a name based on pigmentation — Whiteskins, Blackskins, Yellowskins or Redskins — today. The time has come to leave the word behind.

In an interview this week with Digiday’s Lucia Moses, Daily News editor-in-chief Colin Myler indicated that ten percent of the paper’s increasingly broad Web traffic comes from social media. Tonight’s announcement should add to that metric.

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