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New York Loves its Ad Pages

… Which is why the city weekly just sent us a press release noting that they’re #5 in the U.S. for ad pages among magazines in 2006, “the title’s highest placement in 21 years and a move up from 6th place in 2005.”

New York is the only magazine in the PIB top 10 to climb five positions in just two years,” the release crows. Here’s the full text:

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  • Full text of the news release from New York magazine:

    New York magazine is #5 in the U.S. in Ad Pages for 2006

    Weekly Continues 3 Years of Advertising Growth

    New York magazine ranked 5th in the United States among all magazines in ad pages in 2006, according to the Publisher’s Information Bureau (PIB).

    This is the title’s highest placement in 21 years and a move up from 6th place in 2005. New York magazine posted 3,200.75 pages for the year — a 5.2% increase over the previous year’s count of 3,041.79. Overall paging growth for magazines increased just 0.12% in 2006. Since 2003, ad pages have grown by more than 30% at the weekly.

    Having been ranked #10 in 2004 and #6 in 2005, New York is the only magazine in the PIB top 10 to climb five positions in just two years. The impressive ad growth came during a year of significant industry recognition for New York. The magazine won the 2006 National Magazine Awards for General Excellence (250,000 — 500,000 circulation category) and Design, and was named Magazine of the Year by the Society of Publication Designers (SPD).

    “Thanks to New York magazine’s exceptional editorial product — with its inimitable mix of smart, arresting journalism, useful tools for navigating urban life, and discerning coverage of the cultural world — readers and advertisers are responding to the magazine more than ever,” said publisher Larry Burstein. “Advertisers understand the authority of the brand in the world’s most important marketplace and beyond. We are well positioned for continued success in 2007.”

    New York magazine showed particularly strong ad page gains in personal finance (nearly tripling pages from investment brokers), real estate (up 38% over 2005), specialty and department stores (up 54%), and home electronics, helping grow the home and building page count by more than 100% over 2005.

    Source: Publisher’s Information Bureau/CMR.

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