Nicholas Lehman has joined NBCUniversal in a newly created position as president of digital for NBCUniversal’s Entertainment & Digital Networks and Integrated Media division, reporting directly to Lauren Zalaznick, chairman of the division.
Lehman will oversee the pure-play digital businesses in the portfolio, including iVillage, Daily Candy, Swirl and Fandango.
“Nick, with his powerful combination of creative and business expertise in multiplatform media and new product development, is the ideal person to build on our success, at a very exciting time of expansion both in the rapidly growing digital industry, as well as at our company,” said Zalaznick. “We have an unparalleled array of pure-play digital brands with loyal, high quality and large scale audiences. These assets, housed inside a ‘traditional’ media company with innovation at its core, are uniquely well positioned for growth.”
Most recently, Lehman was the chief executive officer of Plum TV, where he led a turnaround of the upscale lifestyle TV network.
“I could not be more excited to join NBCUniversal and to work with some of the most iconic brands and talented teams in TV and digital media,” Lehman says. ”The new combination of NBCUniversal and Comcast digital properties creates a strong foundation to drive continued growth in convergent media’s most dynamic sectors: women, lifestyle, local, e-commerce, and entertainment.”
Lehman spent the bulk of his career at MTV Networks, where, over the course of nine years, he helped to build the company’s extensive digital media business.