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OC Weekly Tries to Atone for Headline Sin

One of the hazards of the blogging trade, especially when the purview pertains to breaking/crime news, is to throw up an item that contains an egregious typo or flippant error of judgment. Despite a writer’s best efforts, it’s only after the item publishes that the transgression becomes apparent.

Such was the case Friday with OC Weekly staff writer Matt Coker. When his headline for a post about Anaheim police investigating the incendiary death of a 21-year-old Cypress College student caused outrage, he offered to permanently replace it with the best reader suggestion. And so, instead of “Burning Man Festival Comes to California,” the article now appears under the banner “Winning Headline: Asshole Writes a Shitty Half-Assed Story about a Tragic Homicide“.

At press time, there is still a paragraph in the post that begins “Adding more fuel to the fire (literally):” Overall though, Coker and editor Gustavo Arellano did the right thing by engaging with reader comments and quickly acknowledging the headline mistake.

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