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Thanks to Homeless Man, OWN Finally Gets Some Good PR

Just when Oprah Winfrey perhaps needed him most, homeless LA resident “Eddie” has come to the public relations rescue of the embattled media mogul and her fellow OWN executives.

This recent encounter at Beverly Hills’ Montage Hotel could have so easily gone the other way. But instead, as reported by the New York Post’s Page Six, it has led to the best bit of feel-good OWN branding since the network’s lofty launch:

Oprah joined four OWN executives on the patio at chef Scott Conant’s Beverly Hills hot spot Scarpetta… Spies say a passerby then approached, pleading, “Oprah can you help a homeless guy get a bowl of soup, please?”

She responded, “Please, can we get him some money, get him a meal.” The homeless guy introduced himself as Eddie. Oprah said, “God bless you, Eddie.” One of her companions handed him a wad of cash and staff brought him a feast.

The Page Six item has just begun to be picked up this afternoon, with Perez Hilton and The Huffington Post no doubt to be followed by many, many more.

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