A press release today from Harris Publications insists there is such a thing as “sustainable print.”
The tricks, according to the New York-based special interests publisher, include starting small (350,000 first-issue circulation), charging a premium newsstand price ($9.95) and connecting the publication to a recognizable brand name in the field being covered:
“We are thrilled with the early performance of Naturally, Danny Seo,” says Ben Harris, president of Harris Publications. “In what is generally thought of as a difficult time for print, it’s reassuring to see we developed a product that connects with readers.”
Naturally, Danny Seo is exploring expansion opportunities including international licensing with foreign publishers, a companion television show of the same name hosted by Danny and unique corporate co-marketing relationships with some of the most prominent national brands.