FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

Paris Hilton Gets Low Scores for Trust, Aspiration, but Appeal Rating Climbing

paris_hilton_at_the_beach.jpg

Paris Hilton turns out to be more appealing than we thought. According to Davie Brown Entertainment, a Los Angeles-based marketing agency, her recent sentence hasn’t hurt her too much:

Since last February, her appeal, influence, notice, and position as a trendsetter and endorser actually improved, albeit only slightly, among consumers

Head of DBI Talent, Jeff Chown, (and yes, that’s the correct spelling), said, in an understatement, that her aspiration level dipped after the whole jail thing:

People don’t typically aspire to go to jail

So oft thought, ne’er so well expressed. But then, Chown doesn’t live in our neighborhood.

Her DBI* scores for “appeal” and “trust” hover in the 40s. We’re guessing Paris has been scoring low her entire life.

(*Davie Brown Index)

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!