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Phil Hendrie Rants About the Decline of Traditional Radio

Man-of-many-voices Phil Hendrie took a break from the impersonations on Wednesday’s edition of his nationally syndicated radio show to complain about the state of his industry. Among those listening was South Florida blogger Don Browne.

From Browne’s report:

The Los Angeles syndicated talk radio show host ranted that radio is on it’s way out. Hendrie blames radio station management for cheapening radio programming. He said radio station owners refuse to pay talent fairly and hints that online Internet radio will eventually take over as traditional radio broadcasting is left behind.

Hendrie says he make more money from his Internet blog and online downloadable shows than he does from his live on air radio nightly broadcast.

Welcome to the digital divide, Mr. Hendrie. It sounds like the Internet has done the same number on radio as it has on print. But with his 40+ years of brand-name experience and ongoing film-TV work in shows like The New Girl and Modern Family, at least Hendrie has the kind of traction that allows him to mine the Web for a decent wage. Read Browne’s full blog post here.

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