Scott Flanders is Playboy Enterprises first CEO outside of the Hugh Hefner family, and he’s got some interesting ideas for the company. According to The Wall Street Journal, Flanders is working hard at expanding the licensing of the iconic Playboy brand (Playboy toothpaste? Maybe!) and wants people to think of Playboy as elegant. ”Our favorite line is, ‘Less sweatsuit, more Tom Ford,’” Kristin Patrick, CMO of the company, told the Journal.

It’s easy to get caught up in Playboy’s sweatsuit attack — it seems, at the very least, un-American — but the change that Flanders is brining that will surely catch the most attention is a new, nudity-free app:

This winter, the company, long barred from Apple’s digital storefronts because of its pornographic associations, will package a nudity-free version of its content together for the launch of its first iPhone app, featuring lifestyle tips, articles from the magazine and, of course, photos of beautiful women.

A Nudity free Playboy app? Well, that just sounds… Perfect! It’ll surely be a hit. We can’t tell you how many times we’ve heard men say, “You know, Playboy is great, I just wish there were more lifestyle tips and less airbrushed photos of naked women.”