TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

For Your Consideration: The Emmys Have Taken Over Deadline, EW

Will Nikki Finke soon be furiously calling or emailing a graduate student in the state of Wisconsin? It’s quite possible given his Antenna article “Campaign Contributions: “Mainstreaming” the Emmy Race.”

Myles McNutt, a graduate student in media and cultural studies at the University of Wisconsin-Madison as well as a TV critic for Cultural Learnings/The A.V. Club, takes a look at how Deadline.com and Entertainment Weekly have increasingly surrendered their pages to veiled promotional Emmy season content:

Why is EW willing to become an outlet for what amount to puff-pieces designed to promote specific contenders? It’s likely the same reason Deadline is producing six AwardsLine print edition in the buildup to the Emmy Awards – in addition to their online coverage – that award voters can have sent directly to their door for free: by producing content related to the race for Emmy nominations and eventually an Emmy victory, and by explicitly aiming that content toward Emmy voters, publications have a better chance of drawing the “FYC” advertising dollars being spent by the networks.

McNutt rightly notes that the standard intro for EW’s “Emmy Watch” column was geared more as a reminder of the June 28 voting deadline than as a straight consumer frame. It would have been nice if the article had included some interview quotes, but still – a lucid bit of media criticism from the heartland.

[Pictured: AwardsLine June 13 issue]

Mediabistro Course

Pitch Your Magazine Article

Pitch Your Magazine ArticleStarting October 1, learn how to write queries for magazines and websites! In this course, you'll learn how to write and send an effective pitch, generate pitch letters, research outlets for your articles, and follow-up with editors to ensure that your queries get results. Register now!