FishbowlDC TVNewser TVSpy LostRemote AgencySpy PRNewser GalleyCat SocialTimes

For Your Consideration: The Emmys Have Taken Over Deadline, EW

Will Nikki Finke soon be furiously calling or emailing a graduate student in the state of Wisconsin? It’s quite possible given his Antenna article “Campaign Contributions: “Mainstreaming” the Emmy Race.”

Myles McNutt, a graduate student in media and cultural studies at the University of Wisconsin-Madison as well as a TV critic for Cultural Learnings/The A.V. Club, takes a look at how Deadline.com and Entertainment Weekly have increasingly surrendered their pages to veiled promotional Emmy season content:

Why is EW willing to become an outlet for what amount to puff-pieces designed to promote specific contenders? It’s likely the same reason Deadline is producing six AwardsLine print edition in the buildup to the Emmy Awards – in addition to their online coverage – that award voters can have sent directly to their door for free: by producing content related to the race for Emmy nominations and eventually an Emmy victory, and by explicitly aiming that content toward Emmy voters, publications have a better chance of drawing the “FYC” advertising dollars being spent by the networks.

McNutt rightly notes that the standard intro for EW’s “Emmy Watch” column was geared more as a reminder of the June 28 voting deadline than as a straight consumer frame. It would have been nice if the article had included some interview quotes, but still – a lucid bit of media criticism from the heartland.

[Pictured: AwardsLine June 13 issue]

Mediabistro Course

Middle Grade Novel Writing

Middle Grade Novel WritingStarting January 15, work with a literary agent to write your middle-grade novel! In this course, you'll learn how to develop strong characters, write compelling dialogue, master the art of revision, and market your work to publishing houses and agents. Register now!