The Atlantic Media Company’s venture into global business coverage — Quartz — will launch on September 24. The site has been slowly accumulating talent over the past few months, and the latest addition to the staff is Jay Lauf, who was just promoted from vice president and publisher of The Atlantic, The Atlantic Wire, and The Atlantic Cities, to senior vice president/group publisher of Atlantic Media Company and publisher of Quartz.

Lauf, who has been with The Atlantic since 2008, believes company’s flagship brand built the foundation for Quartz.

“Our editorial and sales teams have done an amazing job bringing The Atlantic back to a place of both cultural importance and sustained profitability,” said Lauf in a statement. “Its success is the foundation for all we’ve been able to do with new product launches.”

“Quartz is our boldest launch to-date, one that, I think, is perfectly timed for the current business epoch. There is a wide-open space for a smart, mobile-first product to serve the needs of global business professionals, and our all-star editorial and dev teams have built that.”