TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Reader’s Digest Suffers Big 3Q Losses

In today’s Memo Pad, WWD’s Amy Wicks wrote that The Reader’s Digest Association recently disclosed a third-quarter earnings report that revealed a near-15 percent drop off in revenues.  The loss is being chalked up to the media company’s flagship title, Reader’s Digest.  The New York-based family magazine printed fewer issues last quarter as part of their planned rate base reduction.

RDA’s operating profits for the quarter decreased by 25 percent to $1.5 million — a decline that resulted from reduced revenues and financing for digital projects.

Mediabistro Course

Content Marketing 101

Content Marketing 101Starting September 8, get hands-on content marketing training in Content Marketing 101! Through a series of webcasts, content and marketing experts will teach you the best practices for creating, distributing and measuring the results of your brand's content, including how to develop a content marketing plan, become a content marketing and more. Register now!