TVNewser FishbowlDC AgencySpy TVSpy LostRemote PRNewser SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Saatchi (and Others) on Google’s Data for Advertisers

saatchil.jpg

Maurice, Lord Saatchi has an op-ed piece in the Financial Times that’s a model of fatuous windbaggery. Allegedly, the advertising mogul is writing about Google’s data collection system, but who can tell?

In 900 words, he quotes or cites:

Orson Welles (scorpion/frog fable)
Unilever founder (half of advertising wasted)
Viscount Rothermere (newspaper/bath water parable)
Newton (physical laws)
Freud (Law of Ambivalence)
Henry Ford (faster horse quip)
Aristotle (natural law and perception)

So much collective wisdom, so little sense. His point is that while Google’s

systematic, logical computation can lead the advertiser into an earthly paradise of universal enlightenment

people don’t always respond in logical ways, so relying on data alone to eliminate unncessary advertising won’t work.

If Saachti paid for a minion to write this, his money was wasted. If he wrote it himself, his time was wasted. And this from the man who gave the world “The world’s favourite airline” and “Labour isn’t working.”

Mediabistro Course

Freelancing 101

Freelancing 101Starting August 18, learn how to manage a top-notch freelancing career in our online boot camp, Freelancing 101! Through a series of weeklong webcasts, you'll hear from freelancing experts who will teach you the best practices for a solid freelancing career, from the first steps of self-advertising and marketing, to building your schedule and securing new clients. Register now!