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Lower Manhattan Firm Bets Seven Figures on Shira Lazar

As first reported by TheWrap’s Lucas Shaw, Shira Lazar and business partner Damon Berger have taken a giant leap forward. Their weekday Web TV show venture What’s Trending is now partly owned by Bedrocket Media Ventures in exchange for a capital influx in the low seven-figure range.

Since Bedrocket is located right here in Lower Manhattan, on Broadway, FishbowlNY decided to check in with “disruptive media firm” founder-CEO Brian Bedol to find out how the Lazar deal came about. “I think I originally met Shira and Damon at VidCon last year [in Anaheim],” he explains. “I had been aware of What’s Trending, but didn’t know them.”

“It was one of those things that just started really as a conversation, where they invited me to have a drink and were just picking my brain a little bit on what they were doing,” Bedol continues. “They were beginning to look for capital to grow, and I really liked the way they approached the business and the way they thought. As I was trying to help with with a little advice, I began to think it would be a good partnership for Bedrocket.”

“We’ve made a handful of other investments, but I think this is the first one that is really sort of this level of operating business,” adds Bedol. “Part of what we love about What’s Trending is how good they are at marketing and promotion. And they’re growing.”

Other Bedrocket Media Ventures investments include NowThisNews, Tubular Labs and VHX.

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