In the February issue of GQ, Gabriel Sherman profiles A.J. Daulerio, the Editor-in-Chief at Deadspin.com. We thought a blogger getting attention that is usually reserved for high-profile celebrities was noteworthy (editors note: Playgirl if you’re looking for someone to profile, I’m available), especially considering Daulerio’s irreverent style. We reached out to Sherman for his take on the piece, and he took the time to answer a few questions.
FBNY: GQ typically features celebrities – or at least people everyone knows about – but most people don’t know Daulerio. Do you think the decision to profile him means bloggers are becoming celebrities in their own right?
Sherman: I think the notion of someone being defined as a “blogger” is outdated. Blogs, such that they even exist anymore, are just a platform. The Internet has collapsed all forms of media into what we now call ‘content.’ A blog post competes for reader attention with television and 5,000-word magazine pieces and daily newspaper articles. Daulerio made for a fascinating profile subject because he’s had a major impact on two interconnected worlds: sports and media. That he happens to publish his content in blog form isn’t really central to what makes him a a compelling figure. Daulerio’s fearlessness, and controversial approach to reporting, are what make him interesting. It’s not about bloggers becoming celebrities per se. The question is really about someone having impact and driving a conversation, which A.J. has managed to do in a significant way, even if it means foisting penis photos on the rest of us.