PricewaterhouseCoopers thinks things are finally going to turn the corner for magazines. According to a report from the company, 2012 will be the year glossies stop losing money; halting a streak of four straight in the red. Ad Age says that PricewaterhouseCoopers believes overall revenue at magazines will inch up by 0.1 percent as ad spending ticks up two percent. Digital advertising is projected to jump 17 percent as well.
“There are now signs that the economy in both the United States and Canada is improving, and we expect an expanding economy to have a positive impact on print advertising in consumer magazines, which will continue to fare much better than print advertising in newspapers,” PricewaterhouseCoopers stated in its report.
The study was finalized before the sour job report was released last week, but don’t let that get you down. It’s time to celebrate! After work you can enjoy o.1 percent of a beer.
Something is up. According to a PricewaterhouseCoopers spokesperson, “The report actually doesn’t launch until next Tuesday and the data has not been finalized yet.” Ad Age’s article said it was, but it has now been removed from their site, as you’ll see if you try to click the link above. We’ll post the final report next Tuesday.