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Posts Tagged ‘Alan Murray’

Traffic Soars At WSJ.com In April

wsj.pngEditor & Publisher has published Nielsen Online’s monthly unique visitor tally for newspaper websites in April and they have a few surprises. First, there was a huge jump for The Wall Street Journal (ranked number two on the list) while hits at The New York Times‘ Web site were down by 8 percent compared to last year.

Despite the dip in visitors last month, the Times‘ site remains number one among online newspapers. Still, a Times spokeswoman told E&P that the paper is looking into Nielsen’s numbers because they “believe their data is in error.”

However, over at the Journal, Deputy Managing Editor Alan Murray proudly proclaimed WSJ.com’s record traffic — 12.4 million unique visitors last month, up 160 percent from last year — in an internal memo sent to staff on Friday.

“No other major news site is growing at anything remotely close to that pace,” the memo said.

Nielsen’s top 30 U.S. newspaper Web sites and their April 2009 unique visitor numbers after the jump

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WSJ.com To Charge More for Content

WggSJ.jpgWhile the rest of the media world agonizes over whether to charge for content the Wall Street Journal, who has always charged is now planning on charging more! The Nieman Journalism Lab has posted a really interesting video interview with Alan Murray, executive editor of WSJ.com who says that The Journal is planning on launching a “premium iniative” to sell “‘narrower information services’ at a higher subscription rate to subsets of its readership. He was coy about what services will be offered but mentioned, as examples, energy coverage and some sort of news service for chief financial officers.”

Murray had a number of other interesting points to make about how paid content should work online, notably that paid content should appeal to niche interests, and that newspapers do themselves a disservice by firewalling breaking news: “If it’s a big news story, if we report a takeover and — we could hold that behind the pay wall, but if we do, BusinessWeek or someone else will simply write a story saying ‘The Wall Street Journal is reporting x,’ and they’ll get all the traffic. Why would we do that?” Read the whole thing here.

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