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Posts Tagged ‘Alan Murray’

Wired‘s Anderson: “The Free Vs. Paid Debate Is Misunderstood”

anderson.jpgToday, we are staking out Wired magazine’s Disruptive By Design business conference. Wired editor-in-chief Chris Anderson (left) opened the day with a discussion about his upcoming book: “Free: The Future of a Radical Price,” and of course, he eventually started to talk about how the media has been affected by the rise of the Internet.

The Internet allows content to be published for little to no cost to the content provider, so the information can be provided for free. But what newspapers and magazines have failed to do so far is effectively monetize content provided online.

In his talk this morning, Anderson suggested that instead of looking at content as free versus paid, we should consider it as “freemium.” Following the model of The Wall Street Journal, newspapers can provide their exclusive stories and most popular content for free, while niche content can be placed behind a pay wall.

“People are more willing to pay for niche content because they realize how specialized it is,” Anderson said. Following this model, newspapers can hope to draw in readers who are not willing to pay for content and then convert some of them into paying consumers.

We caught up with Anderson to ask him if he saw his own magazine possibly taking on this model and what he sees as the future of newspapers and magazines.

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WSJ Appoints Two New Top Editors

journal2.pngWall Street Journal editor Robert Thomson sent two memos to staff today announcing the appointments of two top editors at the U.S. and Asia editions of the financial paper.

Deborah Brewster
, formerly of the Financial Times will take the position of deputy managing editor of the Journal early next month, Thomson said.

“She played a key role in the rapid expansion of the US Edition of the Financial Times, where she was instrumental in developing, created the successful Global Investing section, and [was] largely responsible for ensuring that the FT had a talented and diverse staff,” Thomson added.

Brewster will be in charge of training and hiring programs for the Journal and will oversee the graphics department. Over the course of her 20-year business journalism career she worked for Australian pubs The Australian and The Age before joining FT in 1999.

Thomson today also announced the appointment of Almar Latour as editor-in-chief, Asia, for the Journal. Latour has a long history with the paper and most recently worked with deputy managing editor Alan Murray to develop, Thomson said.

In his new role, Latour will over see the print version of the Journal in Asia (which recently expanded to India) and work on expanding the paper’s digital presence there. Since the Journal has made it a priority to increase its reach in the growing Asian market, Latour will have his work cut out for him.

“Our Chinese-language site has quadrupled its audience over the past 18 months, while our Japanese-language site is due to be launched in the autumn and we are in the midst of developing new editorial content for mobile phones in India,” Thomson explained.

Full memos after the jump

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Denton, Newmark, Fuller, Twitter’s Dorsey And WSJ‘s Murray Talk Media’s Future

iwantmedia.pngWe interrupt coverage of Mediabistro Circus to bring you news of another media panel going on at New York University today as part of New York’s Internet Week.

I Want Media hosted a panel earlier today featuring former Star magazine editor Bonnie Fuller, Gawker chief Nick Denton, The Wall Street Journal‘s deputy managing editor Alan Murray (left), founder Craig Newmark and Twitter co-founder Jack Dorsey.

The discussion, which was supposed to center around the future of the media industry, centered mostly on Twitter. The panelists agreed that they rely on the microblogging site for a lot of their news aggregation.

“I get all of my Wall Street Journal stories from you,” Denton told Murray.

But is Twitter the future of media? Read on to find out what the panelists said.

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Traffic Soars At In April

wsj.pngEditor & Publisher has published Nielsen Online’s monthly unique visitor tally for newspaper websites in April and they have a few surprises. First, there was a huge jump for The Wall Street Journal (ranked number two on the list) while hits at The New York Times‘ Web site were down by 8 percent compared to last year.

Despite the dip in visitors last month, the Times‘ site remains number one among online newspapers. Still, a Times spokeswoman told E&P that the paper is looking into Nielsen’s numbers because they “believe their data is in error.”

However, over at the Journal, Deputy Managing Editor Alan Murray proudly proclaimed’s record traffic — 12.4 million unique visitors last month, up 160 percent from last year — in an internal memo sent to staff on Friday.

“No other major news site is growing at anything remotely close to that pace,” the memo said.

Nielsen’s top 30 U.S. newspaper Web sites and their April 2009 unique visitor numbers after the jump

Read more To Charge More for Content

WggSJ.jpgWhile the rest of the media world agonizes over whether to charge for content the Wall Street Journal, who has always charged is now planning on charging more! The Nieman Journalism Lab has posted a really interesting video interview with Alan Murray, executive editor of who says that The Journal is planning on launching a “premium iniative” to sell “‘narrower information services’ at a higher subscription rate to subsets of its readership. He was coy about what services will be offered but mentioned, as examples, energy coverage and some sort of news service for chief financial officers.”

Murray had a number of other interesting points to make about how paid content should work online, notably that paid content should appeal to niche interests, and that newspapers do themselves a disservice by firewalling breaking news: “If it’s a big news story, if we report a takeover and — we could hold that behind the pay wall, but if we do, BusinessWeek or someone else will simply write a story saying ‘The Wall Street Journal is reporting x,’ and they’ll get all the traffic. Why would we do that?” Read the whole thing here.