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Posts Tagged ‘Alisa Bowen’

The Wall Street Journal Creates Universal iPhone and iPad App

The Wall Street Journal is taking the next step in the digital world. The daily business publication has launched a new universal app for both the iPhone and iPad, now available for downloading on the iTunes store.

It’s a watershed moment for WSJ mobile readers. Until now, the Journal offered two separate apps, one for each device.

The universal app features several enhancements, including more frequent updates and the same content offering across iPad and iPhone; faster download speed for daily editions; and an enriched user experience.

“The development of this app – and in general, increasing the efficiency and consistency across our products to enhance user experience – is a crucial step in the direction for new products in our pipeline,” Alisa Bowen, head of product at Dow Jones, says.

The Journal’s first universal app was launched last year with the WSJ Live app for video, which is also available on iOS platforms.

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Dow Jones Shuffles Executive Team

The dust around the resignation of Todd Larsen is beginning to settle at Dow Jones, and Talking Biz News reports that there have been several moves at the top of the company.

Alisa Bowen has been promoted from general manager of The Wall Street Journal Digital Network to head of product for Dow Jones. Kelly Leach has been promoted from senior vice president of strategy to managing director of Dow Jones’ Europe, Middle East and Africa businesses. Leach has also been named publisher of The Wall Street Journal Europe. She is based in London.

Additionally, Jennifer Jehn has been promoted to head of circulation from senior vice president of marketing. Tracy David will succeed her.

For more moves and additional details, click through to Talking Biz News.

The Wall Street Journal Launches Facebook App

Since people spend so much time on Facebook, The Wall Street Journal is taking the paper to them with the launch of WSJ Social. The app exists within the walls of the social network and allows people to share, comment and view the Journal’s content without ever leaving their Farmville farms behind.

“We’re breaking the mold of using Facebook simply to drive traffic to our websites and are now creating an opportunity to engage with the Journal directly on the Facebook platform,” explained Alisa Bowen, General Manager of The Wall Street Journal Digital Network.

The first month is free, after that the mix of breaking news, blogs, columns, and analysis will include some subscriber only items. To make the app as social as possible, people are their own editors and can pick other editors to follow. When a person shares a story, it shows up in the WSJ Social app for their followers, much like Twitter. To provoke people to share as much as possible, users who have the most followers are given a spot at the top of the app.

WSJ Social is a smart move by the paper to try and capitalize on Facebook traffic, but we’re skeptical that people who read the Journal are the same people who refuse to leave their electronic turnips.

The Wall Street Journal to Sell Single Issues on iPad

Paid Content is reporting that starting tomorrow, iPad users can purchase single issues of The Wall Street Journal for $1.99. This is a change to the current system which only allowed people to view the free content on the app, for the whole thing, users had to subscribe.

Alisa Bowen, who works in Dow Jones digital, said that they’ve decided to open up access because people are more likely to subscribe when they can view more content.

This is another instance of publishers gradually bending to the will of Steve Jobs. It’s only a matter of time before he rules us all.

Dow Jones Taps Alisa Bowen As General Manager Of WSJ Digital Network

Dow Jones & Co. has named Alisa Bowen as the general manager of The Wall Street Journal Digital Network, a role that has her overseeing development and operations for WSJ.com, Barrons.com, AllThingsD.com, SmartMoney.com the company’s mobile applications.

Bowen was formerly senior vice president and head of business operations for Reuters Media.

TMZ’s Will Lee Joins Bonnie Fuller|Thomson Reuters’ Digital Strategy|Glass Confirms End of Showtime Show|Wintour Looks Happy During Fashion Week|Sotomayor The Cover Model

FishbowlLA: HollywoodLife.com editor-in-chief Bonnie Fuller has named TMZ.com‘s former New York bureau chief Will Lee executive editor.

WebNewser: Thomson ReutersAlisa Bowen discussed her company’s digital strategy at this week’s Think Mobile event.

New York Times: Following up on our report yesterday, Brian Stelter reports that “This American Life” host Ira Glass is calling an end to the show’s Showtime series after two seasons, although he says he wouldn’t mind working with the cable network on a special project or short series.

Gawker: A gallery of Anna Wintour photos from New York Fashion Week. And she actually looks happy!

WWD: Supreme Court Justice Sonia Sotomayor will grace the cover of Latina magazine’s December issue.