Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

David Zinczenko is joining AMI as a consulting editorial director. The New York Post reports that the connection was formed via Zinczenko’s new company, Galvanize Media.

At AMI, Zinczenko will advise titles such as Fit Pregnancy, Natural Health and Shape, while also helping David Pecker, CEO of AMI, enter into the book publishing market.

Zinczenko left Rodale in November under less than ideal circumstances. Maria Rodale said that “It was time for him to move on” and rather pointedly noted that “It’s not Dave’s Health. It’s Men’s Health.”

Here’s a look at what FishbowlNY stories made the most buzz this week.

1. Cover Battle: W or Fast Company, Octonber 18
2. What People Are Saying About Newsweek Ending Print Edition, October 18
3. Citing Restructuring, AMI Announces Layoffs (left), October 19
4. Newsweek Ends Print Edition, Cust Expected, October 18
5. The Newspaper Endorsements, October 22
6. Media Professor Says WPIX Should Trim 10 P.M. News to 30 Minutes, October 23

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New York-based American Media Inc., the publisher of such magazines as Flex and Shape, announced an undisclosed number of layoffs today, FishbowlNY has confirmed.

AMI chief digital officer Joe Bilman tells FishbowlNY that the layoffs were part of a move to mobile devices.

“There were some layoffs today and they were part of the restructuring plan as we prepare for our major investment in digital,” Bilman says. “We have committed $30 million over the next three years to really focus on and grow our digital properties.”

A tipster told FishbowlNY that among those let go was the head of digital operations.

“I’m the head of all digital, and I’m still here,” Bilman counters.

Bilman says no additional rounds of layoffs are planned at AMI.

Congratulations America, Reality Weekly is officially a flop. The New York Post reports that the magazine hasn’t been selling on newsstands, so its being yanked and turned into a tablet only publication due late this summer.

When Reality Weekly debuted in December of last year we were worried for our nation. Would you accept such a bad idea into your lives? After all, you already made Flo Rida a success. Then, after some time went by and there were mixed reports about its success, we started to feel hopeful. Now we feel energized to hear that the print version of the magazine has been denied.

David Pecker, AMI’s CEO, told the Post that he was confident the tablet version would work, because he only needed to guarantee 25,000 downloads to advertisers. But Pecker is underestimating you once again.

Rise up America! Stand up for your right to not read dumb things. We believe in you, dammit.

Deborah Mignucci has returned to AMI to become Publisher of Fit Pregnancy and Associate Publisher of Shape. Mignucci rejoins AMI from a stint with Meredith Corporation, where she most recently worked as the Vice President, Sales, Group Publisher, U.S. Magazine Group for the company’s FamilyFun Group. Prior to Meredith, Mignucci was at AMI for five years as Vice President, Group Publisher of Fit Pregnancy and Mom & Baby magazine.

“Deborah has a proven and impressive background in being creative and driving revenue across multi-platforms in the important category of pregnancy and parenting,” said David Pecker, Chairman, President and CEO of AMI.  ”We’re thrilled Deborah is rejoining AMI’s Women’s Active Lifestyle Group, which reaches over 9 million women who are at the peak of their spending power.”

Mignucci will report to Kristen Elliott, Vice President, Group Publisher of AMI’s Women’s Active Lifestyle Group, which includes the Shape, Fit Pregnancy and Natural Health.

Robbie Durand has been named Editor-in-Chief of AMI’s Flex. Durand was most recently Senior Science Editor of Muscular Development magazine.

“Robbie’s impressive background speaks for itself and he’s a great addition to Flex,” said David Pecker, CEO of AMI. “Robbie has the right combination of a passion of bodybuilding and nutrition that is perfect for readers of FLEX magazine and those who log onto the web site.”

Durand’s new position is effective immediately.

David Perel has been named Executive Vice President of Digital Content for AMI. Perel is also the Executive Vice President and Managing Editor of RadarOnline.com and the Editor-in-Chief of Star. Perel previously worked as Editor-in-Chief of the National Enquirer, and during his tenure the magazine was nominated for a Pulitzer Prize for its coverage of John Edwards’ affair.

“David Perel is an elite journalist with extensive expertise in both print and digital,” said David Pecker, AMI’s Chairman, President and CEO. “From breaking major world news exclusives to his vast understanding of the digital marketplace, Mr. Perel was the natural fit to expand exclusive and compelling digital content for AMI’s core brands.”

In his new role, Perel will oversee the digital expansion of AMI’s brands.

Just what is going on at Reality Weekly, the recently-launched mag from AMI? People outside of the magazine have been saying that it’s a flop, that the debut issue sold only 100,000 copies despite there being 500,000 available, and every issue since has failed to hit that mark.

However, AMI says that everything is going great. A spokesperson told WWD that each of its 13 issues so far have sold 100,000 copies and that the magazine is already raking in a profit. The person also said there are even talks of creating a news show centered on Reality Weekly.

So who do we believe? A news program based on a magazine that’s based on reality TV? Is there really a demand for that? We’re not so sure. Although we have to be honest, if Johnny Bananas is an anchor of that show, we’ll definitely watch.

American Media, Inc. (AMI) has promoted Kristen Elliott from publisher of Fit Pregnancy and Natural Health to Vice President, Group Publisher of the AMI Women’s Active Lifestyle Group. In her new position, Elliott will oversee the Shape, Fit Pregnancy and Natural Health brands.

“Kristen’s performance and work ethic since she has been with AMI merited this promotion,” said David Pecker, CEO and President of AMI. “As publisher of Fit Pregnancy, she never once missed her budget and succeeded in making the brand a must buy for advertisers in the parenting category. She has worked closely with the Shape staff in the past on integrated programs and thoroughly understands the health & fitness marketplace.”

Elliott will also assume the role of Publisher of Shape, which will be vacated by Brian Gruseke in April, as we noted this morning.