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Posts Tagged ‘AMI’

Muscle & Fitness Names New Publisher Ahead of Redesign

AMI has named Christopher Dolan the new publisher of Muscle & Fitness. Dolan comes to the magazine from Scout (a sports centric brand), where he served as digital director and group publisher. Prior to that, Dolan worked in the Home & Garden Group for Reader’s Digest.

In the announcement of Dolan, Chris Scardino — AMI’s executive VP and group publishing director — mentioned that Muscle & Fitness is gearing up for a “full redesign” debuting with its July/August issue. The magazine has been getting the David Zinczenko touch ever since Zinczenko joined AMI, which means this revamp will surely mean even more of a shift toward a general interest title.

“Men are flocking to the idea of being at their best in all aspects of their lives and Muscle & Fitness is perfectly positioned to drive this trend,” said Dolan, in a statement. “This is a performance-driven male community committed to success, and I’m excited to put in front of them the editorial content and advertiser brands that will help them get there.”

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Us Weekly Increases Newsstand Price

Us Weekly — a magazine you can depend on for content like “stars’ sexiest bikini selfies” — is increasing its newsstand price. The celebrity title will now sell for $4.99 an issue.

The bump comes exactly one week after People increased its price to $4.99, which prompted OK!Star and the National Enquirer to follow suit. 

The New York Post reports that the move to up Us Weekly’s price was debated inside Wenner Media, but ultimately they decided the magazine had to be on par with other glossies in its market.

Men’s Health, Men’s Fitness and Muscle & Fitness are All Pretty Much the Same Thing

When David Zinczenko left Rodale and joined forces with AMI, we called it: AMI’s Men’s Fitness would become a replica of Men’s Health, the Rodale title that Zinczenko turned into a success. Of course that’s exactly what happened. Now, according to Adweek, Zinczenko has his hands on Muscle & Fitness. Guess what? It looks more like Men’s Health and Men’s Fitness.

Previously, Muscle & Fitness was a magazine dedicated to the body building world. Each month, a man with an unhealthy amount of muscle would appear on the cover, seemingly daring people to guess when he would explode. Or at least tip over.

Zinczenko is changing that. He has added a grooming section and shuffled the weight lifting content to the back of the book. He told Adweek the redesigned Muscle & Fitness was for a “new breed of fitness enthusiast.”

The changes might alienate longtime Muscle & Fitness readers, but there’s a reason AMI is letting Zinczenko revamp the title: His approach works. The Zinczenko-fied Men’s Fitness finished 2013 with a 27 percent jump in ad pages compared to 2012. For AMI, it’s a no-brainer to let Zinczenko use his magic on another magazine.

Men’s Fitness Officially Begins Its Transformation Into Men’s Health Replica

Ever since David Zinczenko joined AMI, we’ve been waiting for whatever few differences there were between Men’s Fitness and Men’s Health to disappear. Judging by Zinczenko’s interview with WWD, the morphing has officially begun.

Zinczenko told WWD that he has been “reimagining the magazine [Men's Fitness] cover to cover,” and that he has been courting fashion advertisers to buy space in the glossy. The Men’s Fitness logo, voice and typeface have also been updated, and the new look magazine will hit newsstands in June. “It’s going to be the ultimate active lifestyle magazine for young men,” Zinczenko said. “It’s going to be a cooler magazine.”

Somewhere, Bill Phillips, editor-in-chief of Men’s Health, is shaking his head. It used to be that Zinczenko reserved loving words like “ultimate” and “cooler” for Men’s Health, but no more. It’s only a matter of time now before dude bros put down Men’s Health and instead turn to Men’s Fitness for headlines like “47 WAYS TO MAKE HER HOT AND WE DON’T MEAN TEMPERATURE WE MEAN DOING IT. SEX. SEX AND ABS. SEXY ABS BEING SEXED. BY WOMEN!”

Sorry Phillips and Men’s Health staffers, it’s all over.

David Zinczenko Joins AMI

David Zinczenko is joining AMI as a consulting editorial director. The New York Post reports that the connection was formed via Zinczenko’s new company, Galvanize Media.

At AMI, Zinczenko will advise titles such as Fit Pregnancy, Natural Health and Shape, while also helping David Pecker, CEO of AMI, enter into the book publishing market.

Zinczenko left Rodale in November under less than ideal circumstances. Maria Rodale said that “It was time for him to move on” and rather pointedly noted that “It’s not Dave’s Health. It’s Men’s Health.”

Most Popular FishbowlNY Stories for the Week

Here’s a look at what FishbowlNY stories made the most buzz this week.

  1. Cover Battle: W or Fast Company, Octonber 18
  2. What People Are Saying About Newsweek Ending Print Edition, October 18
  3. Citing Restructuring, AMI Announces Layoffs (left), October 19
  4. Newsweek Ends Print Edition, Cust Expected, October 18
  5. The Newspaper Endorsements, October 22
  6. Media Professor Says WPIX Should Trim 10 P.M. News to 30 Minutes, October 23

Keep up-to-date with the latest FishbowlNY news. Click here to sign-up for the FishbowlNY daily newsletter, bringing you our articles each afternoon directly to your inbox.

Citing Restructuring, AMI Announces Layoffs

New York-based American Media Inc., the publisher of such magazines as Flex and Shape, announced an undisclosed number of layoffs today, FishbowlNY has confirmed.

AMI chief digital officer Joe Bilman tells FishbowlNY that the layoffs were part of a move to mobile devices.

“There were some layoffs today and they were part of the restructuring plan as we prepare for our major investment in digital,” Bilman says. “We have committed $30 million over the next three years to really focus on and grow our digital properties.”

A tipster told FishbowlNY that among those let go was the head of digital operations.

“I’m the head of all digital, and I’m still here,” Bilman counters.

Bilman says no additional rounds of layoffs are planned at AMI.

Reality Weekly to Go Tablet Only

Congratulations America, Reality Weekly is officially a flop. The New York Post reports that the magazine hasn’t been selling on newsstands, so its being yanked and turned into a tablet only publication due late this summer.

When Reality Weekly debuted in December of last year we were worried for our nation. Would you accept such a bad idea into your lives? After all, you already made Flo Rida a success. Then, after some time went by and there were mixed reports about its success, we started to feel hopeful. Now we feel energized to hear that the print version of the magazine has been denied.

David Pecker, AMI’s CEO, told the Post that he was confident the tablet version would work, because he only needed to guarantee 25,000 downloads to advertisers. But Pecker is underestimating you once again.

Rise up America! Stand up for your right to not read dumb things. We believe in you, dammit.

Deborah Mignucci Named Publisher of Fit Pregnancy, Associate Publisher of Shape

Deborah Mignucci has returned to AMI to become Publisher of Fit Pregnancy and Associate Publisher of Shape. Mignucci rejoins AMI from a stint with Meredith Corporation, where she most recently worked as the Vice President, Sales, Group Publisher, U.S. Magazine Group for the company’s FamilyFun Group. Prior to Meredith, Mignucci was at AMI for five years as Vice President, Group Publisher of Fit Pregnancy and Mom & Baby magazine.

“Deborah has a proven and impressive background in being creative and driving revenue across multi-platforms in the important category of pregnancy and parenting,” said David Pecker, Chairman, President and CEO of AMI.  ”We’re thrilled Deborah is rejoining AMI’s Women’s Active Lifestyle Group, which reaches over 9 million women who are at the peak of their spending power.”

Mignucci will report to Kristen Elliott, Vice President, Group Publisher of AMI’s Women’s Active Lifestyle Group, which includes the ShapeFit Pregnancy and Natural Health.

Flex Names New EIC

Robbie Durand has been named Editor-in-Chief of AMI’s Flex. Durand was most recently Senior Science Editor of Muscular Development magazine.

“Robbie’s impressive background speaks for itself and he’s a great addition to Flex,” said David Pecker, CEO of AMI. “Robbie has the right combination of a passion of bodybuilding and nutrition that is perfect for readers of FLEX magazine and those who log onto the web site.”

Durand’s new position is effective immediately.

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