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Posts Tagged ‘Amy Odell’

Cosmo Revamps Website

Cosmopolitan.com has received quite a makeover. The site is slicker, faster and cleaner than the old version. Yes, it has the “mobile look” that many people don’t like — featuring the clickable menu in the upper lefthand corner of the page — but Cosmo’s isn’t as clunky as some we’ve seen.

An interesting aspect of the new site is something called “Marketplace,” which is essentially just a collection of sponsored links. By clicking “Best Designer Dresses,” you’re taken to another set of links to the advertisers’ sites. Marketplace is definitely one of the more clever forms of native advertising that we’ve seen.

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Mediabistro Course

Children's Picture Book Writing

Children's Picture Book WritingStarting September 15, this part lecture, part workshop course will take you through the process of outlining, writing, editing, and submitting a children's picture book. Taught by a published children's book author, Dashka Slater will teach you how to write in pictures, hook readers and editors with your story, apply the nuts and bolts of marketing, and more. Register now! 

Cosmopolitan’s Online Strategy

Amy Odell, editor of Cosmopolitan’s website, participated in an interesting interview with The Business of Fashion today. The entire exchange is worth checking out, but below are our favorite quotes.

On the importance of humor:

The first thing I wanted to change was the voice [of Cosmopolitan.com]. I wanted the voice to be stronger. I wanted people to go to the site because they wanted to read what we were saying and not just get there by accident. I said from the beginning it needs to be funny. It’s the Internet and people read things on the Internet that are funny. It’s the easiest way to build a following.

On straddling the line between sharable content and “click bait:

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Amy Odell Named Editor of Cosmopolitan.com, Leah Chernikoff Editor of Elle.com

Well, that was fast. Hours after we learned that Amina Akhtar, Elle.com’s executive editor, and Abby Gardner, digital director of Cosmopolitan, were let go, Hearst has named their replacements. Amy Odell has been named editor of Cosompolitan.com and Leah Chernikoff editor of Elle.com.

Odell comes to Cosmo from BuzzFeed, where she had been since February 2012. Prior to joining BuzzFeed, she was the founding editor of a writer for New York’s blog The Cut.

Chernikoff most recently served as editorial director of Fashionista.com. Before that she was a features reporter for The New York Daily News, from 2007 to 2010.

[Editor's note: There has been a bit of a dustup over who exactly founded The Cut. Akhtar insists she was, not Odell. Odell says she was, not Akhtar. Yeah! See below for our Twitter conversation. I'm leaving this post as is until I get official word back from New York. Apologies for the confusion.]

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Buzzfeed Adds More

It’s been a little over a week since we last wrote about Buzzfeed expanding, so we’re long overdue. Thankfully the wait is over. Amy Odell, a writer for New York magazine’s The Cut blog, is leaving her post to join Buzzfeed.

WWD reports that Odell will start at the site in about two weeks and be responsible for a vertical aimed at women.

“There will be a fashion and style component to it, but that won’t be the whole thing,” Odell told WWD. “It will very much be my voice and my sensibility.”