Cosmopolitan.com has received quite a makeover. The site is slicker, faster and cleaner than the old version. Yes, it has the “mobile look” that many people don’t like — featuring the clickable menu in the upper lefthand corner of the page — but Cosmo’s isn’t as clunky as some we’ve seen.
An interesting aspect of the new site is something called “Marketplace,” which is essentially just a collection of sponsored links. By clicking “Best Designer Dresses,” you’re taken to another set of links to the advertisers’ sites. Marketplace is definitely one of the more clever forms of native advertising that we’ve seen.