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Posts Tagged ‘Amy Wilkins’

Martha Stewart Partners with Meredith

Two big “M’s” of the media world are teaming up. And, if all goes well, for at least ten years starting November 1.

MSLNovember2014Cover

Under the arrangement, Martha Stewart Living Omnimedia will continue to handle print and digital content creation, while Meredith Corporation will be responsible for North American ad sales, circulation and production of Martha Stewart Living and Martha Stewart Weddings magazines. From this afternoon’s announcement:

“We are very excited to partner with a great company like Meredith,” said MSLO founder and non-executive chairman Martha Stewart. “Our editorial team can focus entirely on what we do best: the creation of inspirational, original, practical, useful and trusted content for our superb publications and digital properties – content that continually enhances and improves consumers’ lives.”

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Amid Cuts, Martha Stewart Names Head of Ad Sales

amyAt least one person at Martha Stewart Living Omnimedia is happy this week. One day after about 100 staffers were dropped, MSLO has named Amy Wilkins (pictured) head of advertising, sales and marketing. Wilkins has been with MSLO since 2007, most recently serving as senior VP and publisher of Martha Stewart Weddings.

In a statement obtained by Ad Age, MSLO’s CEO, Daniel Dienst, said Wilkins was “smart, driven, focused and entrepreneurial with a keen eye for understanding what our partners are looking for in terms of reaching our loyal audiences.”

Wilkins is now MSLO’s top ad sales executive.

MSLO Appoints New Publishers

Martha Stewart Living Omnimedia has announced some staff changes as part of efforts to align the sales team around individual brands.

Peter Medwid has been named senior vice president and publisher of Martha Stewart Living. Medwid most recently served as vice president, publisher of Sunset and Coastal Living at Time Inc.

Christina Cranley has been promoted to senior vice president and publisher of Everyday Food and Whole Living. She served most recently as vice president, Integrated Sales. Amy Wilkins will continue in her role as senior vice president and publisher for Martha Stewart Weddings.

“We will continue the successful integrated sales approach that has been a foundation of this company, while now aligning our sales teams more specifically around our individual brands and their unique personalities and attributes,” said MSLO’s chief revenue officer Joe Lagani.