Sareyan was most recently with Meredith as President of Consumer Brands at Meredith. Prior to that he worked at Time Inc. as Publisher of Real Simple.
Posts Tagged ‘Andy Sareyan’
Meredith Corp. announced today that Mark Peterson will serve as their newsstand VP for the company’s national media division. In his new role, Peterson will focus on boosting attention and sales of Meredith’s titles by managing relationships with major retailers, wholesalers, and distributors. Peterson will replace David Algire and work under Meredith Consumer Brands President Andy Sareyan in the New York office.
Peterson is eager to get started at his new post:
I am looking forward to working with Meredith and its industry-leading brands and newsstand staples such as Better Homes and Gardens, Family Circle, Fitness and More among others. As one of the largest magazine and media companies in the retail marketplace, Meredith provides a unique opportunity to work with powerful brands focused on providing women with the information they need for their lives, their families and their personal development.
Prior to joining Meredith, Peterson was executive VP and managing director at DJG Marketing. While at DJG, he also worked as president of ProCirc Retail Solutions Group.
It’s a baffling recent development to receive daily press announcements from publishers that are “proudly introducing” a new digital ad structure or employee. We’ve seen the Meredith Corporation promote Andy Sareyan to “brand officer…in charge of online platforms“, Josh Stinchcomb and Alice McKown take over Conde Nast‘s new online advertising structure, and Chicago Tribune journalists writing about their own publisher’s new cross-platform ad sales group.
Why is this news? Traditionally, when print publications hire someone to oversee a sales force, there’s no press release, no giant blurb sent out to other publications. And when blogs like Gawker or TMZ hire ad people, there is likewise little hooplah. It’s only when print publishers (which have had such a hard time transitioning between the mega bucks of print ads and the scarce terrain of online media buyers) find someone to fill their digital ad sales spot that it’s cause for celebration. Because it proves that The Atlantic (or Conde Nast, or Meredith, etc.) has finally calculated how to turn their pageviews into cash.
We have to give credit to The Atlantic though for at least trying something new with their online content: When talking to publisher Jay Lauf two weeks ago on the mediabistro.com Morning Media Menu, he spoke about The Atlantic Wire and the pitch to advertisers of intellectual readers as a specific marketing niche.
Last summer Meredith Corp, publisher of Better Homes and Gardens and Ladies’ Home Journal, was in dire straights. Before we knew of the great magazine downturn, Meredith was doing frantic damage-control after letting go dozens of employees over the summer, as well as the folding of Country Homes in January of ’08.
That’s why Meredith’s extensive turnaround has earned the corporation Publisher of the Year award from Advertising Age.
Two weeks after promoting Andy Sareyan to chief brand officer of the company’s National Media Group, Meredith has announced the appointment of Martin F. Reidy as president of Meredith Integrated Marketing. Reidy, who joins the publisher of Better Homes & Gardens from advertising company Publicis, is succeeding Wendy Riches, who has been promoted to the company’s first chief strategy officer, our sister blog MediaJobsDaily reports.
Last month, Meredith unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher. Shuffling executives and bringing on new team members reflects the company’s new direction and focus.
MediaJobsDaily: Meredith Shuffles Execs
In addition to his new role, Sareyan, who joined the company three years ago, will remain president of Better Homes and Gardens and an executive VP of the media group.
“In addition to overseeing Consumer Marketing, Sareyan will supervise the continued expansion of Meredith’s consumer marketing activities to online platforms,” the company explained. He’ll also be in charge of Meredith’s consumer database, which is one of the largest in the country, while maintaining oversight of the More, ReadyMade and Family Circle brands.
Full release after the jump