Under his Simmons-Lathan Media Group, Russell Simmons has produced Def Comedy Jam, Def Poetry Jam, The Nutty Professor, and several hit reality shows starring his own family: brother Rev. Run (of Run-DMC) and his family on MTV’s Run’s House and Daddy’s Girls, and Russell himself on Oxygen’s Running Russell Simmons. Meanwhile, ex-wife Kimora Lee Simmons and the couple’s two daughters have their own show on Style, Life in the Fab Lane.

With all of his TV projects, the author and philanthropist says he refuses to “play to cheap seats,” which meant not giving niece Angela the lavish sweet sixteen MTV typically features. And he believes that brand of inspiring reality has placed his own children “in a safer position today as television stars.”

“I tell them that their job as they become more famous is to use their celebrity to help others, use their good benefit if it’s money to benefit others. And that that’s gonna make them happy, and that any hoarding,  holding onto anything will result in sadness and they believe me, I think. So, that’s a constant discussion,” he explained in our @MediaBeat interview.

“But I think that Kimora is such a good mother and such a good disciplinarian –  I know;   I was disciplined for many years, kept in order. So, I know she’s good at that… I was under a good thumb and the kids are under the thumb now. So I know they ain’t doing nothing wrong, ’cause I could NEVER do nothing wrong.”

Part 1: Russell Simmons: Give Unconditionally to Become Super Rich

Part 2: Russell Simmons: ‘It’s Unbelievable That the News Gets Away with Sensationalizing’