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Posts Tagged ‘Annemarie Conte’

Earn up to $2 a Word at the Newly Revamped Woman’s Day

womans-day-january-2014Woman’s Day magazine has been around for 75 years, so naturally there have been some changes to the format, tone and style of the pub. But since its 2012 redesign, editors say the mag is more focused than ever on adding value to their readers’ lives — whether it be money-saving tips, recipes or health news.

The pub is ready for fresh new writers, and there are plenty of opportunities for freelancers (including contributing to Womansday.com). But remember, it’s important to do your homework before submitting a pitch:

Even with more than seven decades behind its title, this is not your nana’s Woman’s Day. It’s not even the Woman’s Day from five years ago. Freelancers interested in writing for the mag would do themselves a world of favors by getting acquainted with its post-redesign iteration. “A writer who wants to pitch us really needs to have read the past year of issues to know what we’ve covered. That requires a bit of research and knowledge,” says [executive editor Annemarie Conte], who encourages aspiring contributors to do a little legwork. “We’re in 90 percent of libraries in the country. You can find our back issues. There’s no excuse not to know the last 12 months of Woman’s Day.”

To hear more about how to get published in this mag, including editors’ contact info, read: How To Pitch: Woman’s Day.

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Learning To Take A Risk: Mag Editors Meet To Discuss The Move From Print To Digital

dessert.jpgThe move from print to digital publications was the topic of the moment at mediabistro.com’s annual event for women’s magazine editors last night at ilili. (But really, isn’t it the topic of the moment at every media event these days?)

On hand to discuss were some female leaders in the digital field: Michelle Adams, the founder of new online shelter magazine Lonny; Caroline Little, former CEO of The Washington Post Co.’s digital side and current CEO of North America for Guardian News & Media; Newser co-founder and editor-in-chief Caroline Miller; Glam Media’s Jennifer Salant and founding editor of Hearst‘s Delish.com and RealBeauty.com, Nicole Stagg. We also ran into lots of online editors like Betsy Fast from InStyle.com and Julie Hochheiser from Seventeen.com (now senior Web editor of Hearst‘s Teen Network) and we shared a table with Folio Associate Editor Vanessa Voltolina, WWD Senior Accessories Editor Roxanne Robinson-Escriout, BusinessWeek.com Community Editor Diane Brady and Barbara Brody and Annemarie Conte from Woman’s Day.

Over dessert and coffee, moderator Sara Benincasa steered the conversation on topics about the changing face of content in the digital space, monetizing content like video and some of the challenges facing an industry that needs to change the way it thinks in order to survive.

Here are some highlights from last night’s discussion:

When asked what metrics are most important to them, all of the panelists said they were concerned with “engagement.”

“I usually look at page views or time spent on the site, although when looking at page views I’ll focus on how much content each person is reading,” Stagg said. “We want to deliver impressions.”

“The fantastic number of numbers are overwhelming,” Miller added. “It’s terrifying that you know way to much about what people are doing. With print magazines, you know so little. Online, you know so much it can be debilitating.”

Later, Miller called print advertising “a big con” because you can’t tell if anyone is actually noticing it and basing decisions on it, yet print advertising is much more expensive for marketers to buy than digital ads, which can provide real time metrics.

Panelists were also asked if they would ever consider setting up a paywall or subscriber-based model for their sites. The answer: a resounding no.

Little said paywalls are “bad news for news.” However, she thought up one example where paying for content would attract readers. “If I needed to read about one topic and every day I searched through several news sources for information about this topic and instead it could be delivered in a quick and easy way, I would be willing to pay for that. Because it would save me time,” she said.

The panelists also agreed they would prefer provocative content that generated comments, even if it was only provocative in order to draw commenters. “The commenters are often as interesting as the content,” Miller said.

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