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Posts Tagged ‘Ariel Foxman’

Big Changes at InStyle, People StyleWatch

InStyleNovember2014Starting next week, InStyle magazine will have a new publisher. Per a memo obtained by Ad Age’s Michael Sebastian, Nina Lawrence is taking over for Karin Tracy:

The appointment of Lawrence, whose resume includes two years at the Wall Street Journal and 15 years at Time Inc. rival Condé Nast, is aimed at delivering “integrated solutions to advertisers” as well as generating “new business opportunities” around the InStyle brand, according to the memo from Evelyn Webster, executive VP at Time Inc.

“I am confident in Nina’s ability to navigate the fast-changing media landscape and expand the InStyle franchise in partnership with Ariel,” Webster added, referring to InStyle editor Ariel Foxman.

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InStyle Taps New Style Director

WWD reports that InStyle magazine has named Samira Nasr, a freelance stylist, as its new Style Director. Nasr has previously contributed to Elle, Harper’s Bazaar and the Spain and China editions of Vogue. She will report to InStyle’s Editor-in-Chief, Ariel Foxman.

Ariel Foxman on InStyle‘s Digital (and iPad) Strategy

When you’ve got a leading fashion and celebrity magazine with robust ad pages and passionate readers, what do you do next? Go digital, of course. InStyle managing editor Ariel Foxman says he is “always looking and evaluating what the next digital partner will be.”

Although the magazine recently partnered with Foursquare and Groupon, Foxman says his team is approaching the iPad with a reasonable amount of caution.

“A lot of people rushed to be onto the iPad simply to be there, because it was exciting,” he said in our @mediabeat interview. “We want to make sure that what we put out into the app store, or the stores on every other tablet that comes down the road, is really what you want from InStyle in that environment.”

Part 1: Ariel Foxman Celebrates the 200th Issue of InStyle

Part 2: InStyle’s Ariel Foxman: Give Clear Direction and Let Your Staffers Shine

InStyle‘s Ariel Foxman: Give Clear Direction and Let Your Staffers Shine

Before becoming managing editor of InStyle, Ariel Foxman held stints at Details and The New Yorker and was the founding editor of Cargo. So, he’s learned a few key things about what it takes to keep a print pub in the black (know what readers want “right now, and what they’re going to want six months, a year from now”) and how to stay  atop a masthead.

“I have two main thoughts about the way I manage, and I try to stay true to them,” he said in our @mediabeat interview. “The first one is really to identify what it is somebody else does really well, and let them do it. I try not to micromanage; I like to give clear direction and let somebody just really shine.”

And, Foxman says,  if you want a job at InStyle, you had best know its pages  inside and out.

“You would be surprised how many people are not as prepared or are not as familiar with a brand or a product that they claim to be really interested in working with or for.”

Part 1: Ariel Foxman Celebrates the 200th Issue of InStyle

Part 3: Ariel Foxman on InStyle‘s Digital (and iPad) Strategy

Ariel Foxman Celebrates the 200th Issue of InStyle

When InStyle debuted on newsstands back in the mid 90s, it entered a field ripe with competitors, like Vogue and Elle. Yet, managing editor Ariel Foxman says the brand has managed to stay afloat (and thrive, actually) by positioning itself as a relatable fashion mag that readers want to “snuggle up” with.

Of course, having a famous celebrity on every cover doesn’t hurt, and that’s what our Twitter followers  @jaconmac and @melaniestyke most wanted to know about.

“We are always looking at women that our readers relate to most when it comes to style, when it comes to how they live their life off-camera,” Foxman said about the process of choosing each issue’s  cover subject. “We’re looking for women who are really well-known, who live their lives stylishly, and have something to say at this given time.”

Watch the full video to find out whether InStyle will enter the reality TV fray, and the surprising thing Foxman says his job has taught him about women.

Part 2: InStyle‘s Ariel Foxman: Give Clear Direction and Let Your Staffers Shine

Part 3: Ariel Foxman on InStyle‘s Digital (and iPad) Strategy

InStyle Launches Shopping Site StyleFind Today

Shopping can be overwhelming during the holiday season; fortunately InStyle magazine is in the giving spirit and looking to lend a hand to fashion fans.  Amy Wicks of WWD reports that InStyle rolled out StyleFind this morning and introduced consumers to the first-ever independent shopping site to branch off from a magazine.  In addition to some of the newest clothing styles, StyleFind will feature fashion and beauty accessories from 150 retailers including Saks Fifth Avenue, Neiman Marcus, Nordstrom, Net-a-porter, Gap, J. Crew, Mulberry, Topshop, and Mango.

InStyle managing editor Ariel Foxman touted the user-friendliness of the magazine’s new companion site:

It will be like shopping with one of our magazine editors.  The experience is edited and the search function actually works. If you search for bags with a chain, you will actually see that, but in different price points and brands.

Time Inc. plans to add complementary shopping sites for their other titles such as Real Simple, People, Essence, Entertainment Weekly, and People Stylewatch.