New York University adjunct associate professor Reed Martin wanted to clarify the aim and the scope of his new book, “The Reel Truth,” which FBLA wrote about last week. To be honest, we gave an honest interpretation. As marketing books are extremely difficult to market and having contributed to several marketing texts in the past, we simply told him Good Luck. That wasn’t enough.

To wit, we’ll let Mr. Martin have it his way:

“NYU adjunct associate professor Reed Martin has written a new book he hopes will help first- and second-time indie filmmakers navigate the current economic downturn. ‘The Reel Truth,’ (Faber & Faber, Jan. 2009) draws from more than 100 interviews with leading names in the independent film world, which has seen its share of hard times of late. This past year alone saw the closings of New Line Cinema, Picturehouse, Paramount Vantage, and Warner Independent Pictures, as older audiences stayed home with Netflix rentals and TiVo while younger moviegoers found it hard to pull away from Facebook updates and Xbox LIVE.”

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