There’s some interesting grist for the Variety mill to be found in an article on TheWrap by Sharon Waxman and her media critic Lucas Shaw. The pair note that today, the Reed Elsevier property will release financials, perhaps in hopes of spurring buyer interest.

So just how profitable is the second oldest Hollywood trade? Waxman and Lucas guesstimate that on annual revenues of $45 million, the publication clears between six and seven million. As far as who makes sense as a buyer, there’s this observation in the article from Quantum Media principal Ava Seave:

Seave said the key is finding a buyer, like a Bloomberg or a Dow Jones, that could leverage existing infrastructure. “Bloomberg is super smart, and they do care about media,” Seave said. “They can, in a really intelligent way, use the content and are really great with data.”

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