We were disappointed to hear that we’d missed seeing Wendy Williams who’d come by on Monday for lunch with her parents. A little birdie told me that the talk show diva issued this rallying cry to mom and dad before departing to face the lone paparazzo waiting outside: “Get ready! Here we go! Here we go!” Today the few shooters milling around outside had a little more to work with since starlet of the moment, Elizabeth Olsen, was being feted in the Garden Room. Meanwhile, the main event in the dining room featured its usual mix of moguls (Barry Diller, Ron Perelman), talking heads (Al Roker) and high-profile editors (Jon Meacham). Just business as usual for Wednesday at Michael’s.
I was joined today by Good Housekeeping editor-in-chief Rosemary Ellis, the magazine’s new money columnist Carmen Wong Ulrich and Hearst’s executive director of public relations, Alexandra Carlin. With 24 million (yes, you read that right) readers, this is not your mother’s Good Housekeeping. With Ellis at the helm, GH is a must read for the multi-tasking, multifaceted woman (Is there any other kind?) and filled with smart, savvy content that covers everything from food and fashion to family and finances. And, while many books have retooled their marketing message for a niche reader, Good Housekeeping is a media behemoth with some really impressive reach. “We’re not age specific. We have kazillions of 28-year-old readers and kazillions of 34-year-old readers,” says Ellis. “More than the magazines that target them.” Rosemary, whose editor letters are often inspired by her own family life and her adorable daughter, Lucy (“I figure I have a few more years before she says no more”) says Good Housekeeping offers “one stop shopping — Who has time to read seven different magazines?”
We all agreed that the one topic on every woman’s mind these days is money. It makes sense, says Rosemary, because 80 percent of all spending decisions are made by the woman of the house. So, Rosemary tapped Carmen to dispense her unique brand of uncommon financial common sense culled from years of experience deciphering today’s often confusing and confounding financial landscape. “I live for this,” says Carmen, who first became interested in money through her father. “I’ve been watching stocks since I was eight.”