sorkmist.jpgSorkin Finds Losing Is A Bitch: In a sit-down with Aaron Sorkin, Patrick Goldstein (an avowed Sorkin fan, like ourselves) writes that Studio 60 failed on the weight of its own bad premise more than anything else. Sorkin, though, seems to blame a number of factors — not the least of which is the fact that everyone in town wanted it to fail: “TV has a very measurable effect on our national mood. When TV gets bitchy and pissy, you find Americans getting bitchy and pissy too.”

benstf.jpgCarrying A Joke Too Far: Ben Silverman and Marc Graboff, new co-chairmen of NBC Entertainment and Universal Media Studios got bloggers, like, um, us to announce that Rosie O’Donnell will appear on Donald Trump’s The Apprentice. But it’s not happening.

becksankle.jpgBecks Ankle Rankles Some: Vaunted soccer star/metrosexual-about-town David Beckham will have to delay his debut. Why are you looking at us blankly? He was supposed to start playing soccer for the Galaxy, don’t you remember? Soccer. That’s why he’s here. Never mind. Just keep looking at his pretty pictures.