Today’s report in Mediaweek adds that Condé may be taking it one step further in seeking a new life for its now-defunct titles, Cookie, Domino and Gourmet, in the form of things like branded kitchen appliances. In this respect, execs have been reportedly telling staffers to look to rival publisher Meredith Corp. for inspiration; the Midwestern company has been pumping out Better Homes & Gardens-branded products for years.
But, of course, don’t expect any products connected to Condé Nast brands to cheapen its namesake –that’s a fear Si Newhouse has always had, which has kept the publisher out of licensing deals before. Thoughtfully chosen, high-end partnerships are probably where this company will end up, much like last month’s tie-in with Vogue and e-commerce site Gilt Groupe. But even if Condé can squeeze some money out of its dead titles’ brand names, those products can’t make up for the magazines we miss so much.
Condé Nast’s Cultural Shift –Mediaweek
Previously: Conde Keeps Gourmet Alive In App Form