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Posts Tagged ‘Better Homes & Gardens’

Condé Nast’s Dead Titles May See New Life In Licensing Deals

gourmet2.jpgWhether its digital versions of its magazines or partnerships with e-commerce sites it’s clear Condé Nast is on the hunt for new sources of revenue.

Today’s report in Mediaweek adds that Condé may be taking it one step further in seeking a new life for its now-defunct titles, Cookie, Domino and Gourmet, in the form of things like branded kitchen appliances. In this respect, execs have been reportedly telling staffers to look to rival publisher Meredith Corp. for inspiration; the Midwestern company has been pumping out Better Homes & Gardens-branded products for years.

But, of course, don’t expect any products connected to Condé Nast brands to cheapen its namesake –that’s a fear Si Newhouse has always had, which has kept the publisher out of licensing deals before. Thoughtfully chosen, high-end partnerships are probably where this company will end up, much like last month’s tie-in with Vogue and e-commerce site Gilt Groupe. But even if Condé can squeeze some money out of its dead titles’ brand names, those products can’t make up for the magazines we miss so much.

Condé Nast’s Cultural ShiftMediaweek

Previously: Conde Keeps Gourmet Alive In App Form

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Lauren Berger Writes New Book for Young People Entering "Real World"

Lauren Berger Welcome to the Real WorldCareer Expert, Lauren Berger, releases her second book, Welcome to the Real World: Finding Your Place, Perfecting Your Work, and Turning Your Job Into Your Dream Career (Harper Business), on April 22nd. In this book, Berger shares everything she wishes someone told her after graduation. Her book is the essential guide to anyone starting their first, second, or third job. She encourages readers to be fearless, step outside of their comfort zones, and go after what they want.

State Department Enlists Home Design Magazine For D.C. Holiday Decor

magazine.jpgIt’s not quite the media bailout some of us were hoping for, but the State Department is asking magazines for their help with holiday decor.

Today, Nina Link of the Magazine Publishers of America stood with State Protocol Ambassador Capricia Penavic Marshall and announced that the two organizations are teaming up to create a festive re-imagining for two historical buildings in D.C.

The magazines will work with the State Department to create the “Magazine Holiday Design Showcase,” wherein each participating title gets a different section of the Harry S. Truman Building and the receiving rooms of the Blair House to showcase the historic structure’s rich and cultured history. Better Homes & Gardens will be taking over the Blair back room and house garden, while the building’s dining room will be designed by Martha Stewart Living (including “a Confectionery Tree covered in lollipop and sugar cookie ornaments” — yum).

Other participating magazines include This Old House, Mother Earth News, Natural Home and Traditional Home.

Full press release after the jump.

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Witmer Promoted To Family Circle VP/Publisher

witmer.jpgToday, amidst news that nearly 200 people have lost their jobs at Condé Nast, there is good news over at Meredith Corp., a media company and magazine publisher that has been doing a lot of executive shuffling over the past few months.

Meredith announced today that Carey Witmer, Family Circle‘s publisher, has been promoted to the position of vice president/publisher at the magazine. Her advancement is no doubt due to the success Family Circle has seen in 2009, including four record-breaking issues this year as well as the biggest issue in the magazine’s 22-year history, Meredith said.

Witmer had worked as publisher for Family Circle since May 2008. She has also previously worked for Better Homes & Gardens, Country Home and Midwest Living.

Full release after the jump.

Related: Meredith Promotes Sareyan To Chief Brand Officer

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Meredith’s New President Of Integrated Marketing Comes From Advertising

MartinReidy.jpgMedia company Meredith Corp. continues to make changes to its management.

Two weeks after promoting Andy Sareyan to chief brand officer of the company’s National Media Group, Meredith has announced the appointment of Martin F. Reidy as president of Meredith Integrated Marketing. Reidy, who joins the publisher of Better Homes & Gardens from advertising company Publicis, is succeeding Wendy Riches, who has been promoted to the company’s first chief strategy officer, our sister blog MediaJobsDaily reports.

Last month, Meredith unveiled a new marketing approach that emphasizes the company’s strength as a media and marketing company, not just a magazine publisher. Shuffling executives and bringing on new team members reflects the company’s new direction and focus.

MediaJobsDaily: Meredith Shuffles Execs

Earlier: Meredith Repositions Marketing Approach, Debuts New Logo