OK, this is not usually the way it works in Hollywood. In fact, to the general protestations of various nationalities, Tinseltown has tended to whitewash the racial origins of many a real-life character inspiration so that the role can be played by a Caucasian A-lister.

Not so in the case of ESPN Radio show host Colin Cowherd (pictured). According to a report this afternoon in The Hollywood Reporter, a new sitcom based on the weekday morning personality is gearing up at CBS, with Damon Wayans in the lead, namesake role:

The pilot is written by Bill Martin andMike Schiff (Grounded for Life) and is inspired by acerbic ESPN personality Cowherd. Wayans’ character is named Nick Herd… Cowherd will serve as a producer on the project.

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