Remember the FOLIO:40 that comes out every April? Well, it’s now called the FOLIO:100 and is out now.
The altered seasonal impetus was driven by a desire to coincide the publication of the list with FOLIO:‘s MediaNext conference scheduled for October 28-30. As far as adding 60 slots, editorial director Bill Mickey explains the expanded room is designed to reflect a dramatically altered media landscape:
The very definition of a magazine publisher has changed so much — from the products it creates to the way it builds its audience — that a list of 40 innovators seemed positively quaint.