New York based-Zeta Interactive has once again compiled its annual Most Buzzed Report of the media personalities who generate the intense online traffic. Using keywords and phrases online and on social media sites, FishbowlNY has learned exclusively that Anderson Cooper is number one. Cooper, already an established prime time star at CNN, started a daytime syndicated talk show in September.

The additional workload may be a major reason why Cooper saw huge gains in this year’s Zeta report, up from ninth place in 2010.

The Daily Show‘s Jon Stewart is as steady as ever, holding at number two for the second straight year.

Zeta Interactive CEO Al DiGuido says his company uses a specific algorithm to create the report.

“It basically kind of jogs the most often used word,” DiGuido says.

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• TVNewser: Bill O’Reilly wants to “Restore the USA.” We have a few suggestions on how he could get that started, but we’ll keep those to ourselves.
• UnBeige: Lego doesn’t like eight-foot-tall Lego Man. Neither do we. That thing is fuel for nightmares.
• GalleyCat: H&M is releasing a clothing line based on the The Girl With The Dragon Tattoo books. As with any H&M line, all products will sell for under $12 and last approximately three days.

• PRNewser: Rebecca Black’s Friday is back up on YouTube, for those of you who still haven’t figured out the whole “days of the week” thing.
• TVNewser: Bill O’Reilly is going to interview the rapper Lupe Fiasco. If there’s a freestyle battle we’re not sure who would win.
• FishbowlDC: Bloomberg News’ Executive Editor in DC, Al Hunt, has joined Twitter. One piece of advice: Don’t ask Anthony Weiner how to send a DM.

• Galley Cat: Here are short descriptions of 429 scripts that were bought by networks over the last year. Aspiring writers, pick up some tips.
• Unbeige: Mattel launched an “Architect Barbie.” Real architects were hired as consultants. They are now in a competition to build her a “Dream House.”
• TVNewser: Two segments of Bill O’Reilly‘s interview with Jon Stewart over the Common controversy will air on O’Reilly’s show tonight. Based on this preview, it’s not to be missed.

• The Atlantic: You know shit is about to get real when Bill O’Reilly starts chastising the CPAC for being too mean to Obama.

• PRNewser: Social media campaigns and viral endorsements are getting into some gray areas, ethics-wise. That’s why The Word of Mouth Marketing Association has created these helpful Guidelines For Social Media Disclosure.

• New York Observer: Former Gawker Managing Editor Gabriel Snyder can take some cold comfort in knowing them former Wonkette Ana Marie Cox does not miss the Nick Denton experience.

• Business Insider: Advertisers are going to pay media companies money up front again! Maybe! According to some guy from CBS!

• WebNewser: That Justin Bieber kid is blowing up the Internet. If only NBC had managed to get an exclusive endorsement deal with him, and then only show delayed, “best of” footage.

Are there no sacred cows that Daily Show host Jon Stewart won’t take on? Fresh off his “Two Days Of Yelling With Bill O’Reilly” tour — which encapsulated everything the blogosphere loves about Stewart — the Comedy Central host turned on his cherished fans, calling the titles of many political articles about him “freakishly out of proportion.”

Stewart proved his point by taking headlines from Huffington Post, The Raw Story, Crooks and Liars and Newsbusters.org as literal truths, saying “If you followed the stories on these blogs, you would think I was running around town, cutting people from throat to sternum, wearing their skin as a trophy.”

Why, it’s almost as if he is accusing these sites of being sensationalist in order to draw in readers. That never would have happened in traditional media!

All joking aside, this was still more of a gentle ribbing of his fans than it was a full-scale Stewart attack. More than anything, it let his viewers know that no one, not our current president who he rooted so strongly for during the election, not Rachel Maddow, not even the very blogs that praise his name to the heavens, are safe from scrutiny. Which, actually, is just good reporting.

Watch the video after the jump.

Read More: Morning Vid: Jon Stewart Guts, Eviscerates, Disembowels Blogs –Atlantic Wire

Previously: Jon Stewart: ‘Fox News is the Most Passionate and Sells the Clearest Narrative of Any News Organization’

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A profile of Roger Ailes in The New York Times yesterday highlighted the tension between the Fox News chief and his boss, Rupert Murdoch.

The profile includes a quote from inside the Murdoch family that speaks harshly about Ailes and his work at Fox News. Says Matthew Freud, great-grandson of Sigmund who is married to Murdoch’s daughter Elisabeth:

“I am by no means alone within the family or the company in being ashamed and sickened by Roger Ailes’s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to.”

Of course, this is not how Murdoch officially feels about his company’s Fox News division. He told the Times, “I’m proud of Fox News and what it is accomplishing, and I am grateful to Roger and his team for creating such a great asset for News Corporation.”

He also offered Ailes a contract that earned him $23 million, plus bonuses and additional income, more than Murdoch made himself last year, the Times reported. If Fox News really is as successful as the profile claims — said the article: “Fox News is believed to make more money than CNN, MSNBC and the evening newscasts of NBC, ABC and CBS combined” — then Ailes earned it. And that’s something he can take to the bank, no matter how Murdoch and his family really feel about him.

Read More: A Fox Chief at the Pinnacle of Media and Politics –New York Times

Previously: Ailes and Obama Called Truce?

Today on the media- bistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven dug up today’s most interesting media headlines.

First up, a discussion about former FishbowlNY contributor Hunter Walker‘s recent gig writing about his adventures at Columbia J-School for Gawker. Given Hunter’s experience — he’s worked at AOL, The New York Times and Condé Nast as well as Mediabistro and Gawker — “I think the idea of writing about going to journalism school might be more interesting to him than actually some of the stuff he’s going to learn there,” Jason said.

Also discussed: Bill O’Reilly‘s recent attack on GE in light of the ongoing spat between O’Reilly and Keith Olbermann, a law suit against an Anna Nicole Smith biographer and a Wall Street Journal article about purchasing premium ad content versus using cheaper ad networks.

You can listen to all the past podcasts at BlogTalkRadio.com/mediabistro and call in at 646-929-0321.

TVNewser: Media rivals met at Columbia University to discuss the challenges of the industry.

WWD: Preliminary newsstand sales numbers are in for the first half of 2009 — and they’re not good. Just take a look at these women’s magazines numbers: In Style‘s single copy sales dropped 20 percent decline while Vogue reported a 2 percent decrease, although it got a lift for its March issue that featured Michelle Obama on the cover. Elle, Glamour and Marie Claire all dropped 12 percent Harper’s Bazaar and Vanity Fair saw decreases of 12.5 and 11 percent, respectively, Lucky is down 18 percent and Self dropped 9 percent. Official numbers from the Audit Bureau of Circulation will be out later this month.

New York Times: Brian Stelter revisits his story about the alleged truce between Keith Olbermann and Bill O’Reilly orchestrated by News Corp. and GE officials.

Washington Post: Dan Rather calls on President Barack Obama to form a commission to save the American news media. “This is a crisis that, with no exaggeration, threatens our democratic republic at its core,” Rather said. “But you won’t hear about it on your evening news, unless the message can be delivered in a way that corporate media have little choice but to report — such as, say, the findings of a presidential commission.

Video: Arianna Huffington makes a cameo appearance on the upcoming “Family Guy” spin-off “The Cleveland Show.”

TVNewser: Keith Olbermann targetted Brian Stelter of The New York Times, Bill O’Reilly and News Corp. head Rupert Murdoch on his “World’s Worst” segment last night.

Time.com Kurt Andersen is blogging over at Time.com this week, where he’s writing about Cash for Clunkers, China and his new book “Reset.”

Ad Age: A look at the cheapest and most expensive magazine subscription prices. Cheapest? Parents magazine at 33 cents an issue. Science Illustrated tops the most expensive list at $3.33 per issue.

Washington Post: Time Warner is getting ready to shed AOL. Now it can focus its attention on saving its ailing magazines.

NPR: Walter Cronkite myths debunked.