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Posts Tagged ‘blogs’

How to Monetize Your Blog

Everyone has a blog nowadays, but not everyone manages to make money from it. If you’ve managed to strike upon a large readership for your blog, thanks to breaking news or a great idea, your road to monetizing is far from over. Just because the masses come to you for info or entertainment does not mean advertisers will do the same, or that a book deal is in the bag. In the latest Mediabistro feature, Blair Koenig shares her experience from building a successful blog STFU, Parents, which gets 1.5 to 2 million page views a month:

When you’re building your own personal blog, it’s up to you to figure out how to make money — whether it’s from ad networks, independent advertisers, book deals, stores or through other media outlets. Koenig jokes, “I know there’s a lot out there that makes it sound like if you’re a popular blogger someone’s going to just ring your doorbell and be like, ‘Hey, I want to make a movie [based on your blog]!’ But it’s really, really hard and usually a lot of that stuff is created from the blogger [rather] than the other way around.”

Koenig uses three different ad networks and a couple of independent advertisers to earn money on her blog. She landed a book deal after completing the grueling process of writing a 60-page book proposal. She has plans to build a store within her website featuring STFU, Parents-themed merchandise as well. But money doesn’t suddenly start flowing in when your blog becomes popular, according to Koenig. She’s appeared on Good Morning America and various news outlets to talk about her blog, and although these appearances spike traffic to her site, she’s not getting paid outright for any publicity.

For more tips and advice on blogging, read What You Need to Know About Writing for Blogs.

The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.

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Dear Glamour Bloggers…

0816glamourblog.jpgSpecifically, dear Glamour preggers blogger Christine Coppa:

We didn’t mind it recently when you wrote us to promote your blog. It was a bit shameless, but we write a media blog… we’re used to it. But the next time you send out a promotional e-mail, check your spelling. Please?

From: christine coppa [mailto:REDACTED]
Sent: Wednesday, August 15, 2007 12:37 PM
To: mediabistro.com
Subject: mediabistro.com: General questions, comments, or crises

Hello Mediabistro.com Was wondering if you could plug my blog. I pen Storked! for Glamour.com. It was noted in WWD this week and has been also noted by Babble.com, thehuffingtonpost.com and gawker.com. Much apprecited. Christine M. Coppa

FBNY apprecites your e-mail as well, Christine.

— Neal Ungerleider