Cynthia Littleton at Variety breaks down the astonishing popularity of A Christmas Story, the 1983 movie made by the late Bob Clark.

First off, we have to applaud San Diego entrepreneur Brian Jones. His purchase in 2004 (via eBay!) of the Cleveland home where the beloved movie was shot and subsequent renovation of the duplex into a memorabilia and annual convention shrine is a stroke of opportunistic genius.

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