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Posts Tagged ‘Bonnier Corp.’

Bonnier Picks Up Parenting Title Conceive

Conceive cover.jpgIn a week where Condé Nast shuttered parenting magazine Cookie, rival magazine publisher Bonnier Corp. is beefing up its parenting portfolio with the purchase of Conceive magazine.

The formerly independently published magazine — founded by Kim Hahn in 2004 — will join Bonnier’s other magazines in the category, Parenting and Babytalk. Conceive‘s entire staff will be joining the Bonnier team, and the magazine’s Web site, Conceive On-Air radio show and several related books are also part of the deal.

This new addition to the Bonnier family is surprising, especially considering what other companies like Condé are doing. Instead of folding titles, Bonnier has been collecting them, even ones within the same category. This is the company’s fourth acquisition in the past year. In June, the Florida-based publisher bought five enthusiast titles from Hachette Filipacchi, including Popular Photography, Flying, Boating, Sound & Vision and American Photo.

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Sales Team Moves At Bonnier, MSLO

Balis-b1.jpgThere’s news of two moves among sales teams at magazine publishers Martha Stewart Living Omnimedia and Bonnier Corp.

MediaDailyNews reports that MSLO has brought on Janet Balis (left) as executive vice president of media sales and marketing. She will oversee sales across the publishing, broadcast and digital properties and will report to MSLO’s executive chair Charles Koppelman. Balis joins MSLO from her own consutling company Digital Media Strategies, where she has worked for the past year and half. She also previously worked for Time Warner, where she served in positions at Time.com, People.com and AOL.

Over at Bonnier, Chris Allen, VP of group publishing and corporate sales for nine of the company’s travel, shelter and lifestyle titles, is departing after less than a month on the job, Mediaweek reported. Allen was hired to serve in one of two group publishing roles created by Bonnier when it acquired five titles from Hachette Filipacchi last month.

Mediaweek said Allen, who had previously served as publisher for Cooking Light, is leaving without another job lined up.

“It was more of a three- to four-week consulting trial,” Allen told Mediaweek. “I just think the nature of the job to be done on the particular titles was not what I expected it to be. I think I thought it was a larger, more strategic task than it was.”

Photo via MediaDailyNews

Parenting Magazine Ups Rate Base

parenting.pngEarlier this year, Bonnier Corp. split its Parenting magazine into two different editions based on the ages of its readers’ children, creating Parenting School Years and Parenting Early Years. Now, the company has announced that the rate base of Parenting School Years will increase by 10 percent next year, bringing it up to 550,000 from the 500,000.

This is Parenting‘s first rate base increase since 2001, and brings the total combined rate base for both editions to 2.2 million. According to the company, average sub price and paid circulation have been rising since the introduction of the new editions, and the magazine now has the highest number of paid subscribers in the parenting category. What’s more, the upcoming September issues are the biggest issues ever for the new editions, the company said.

However, the news comes as a Mediaweek article revealed that the split didn’t pay off the way Bonnier expected.

“This year through July/August, the [parenting] category declined 11 percent in ad pages, per the Mediaweek Monitor. But Parenting Early Years‘ pages fell 26 percent to 435 through August,” the article said. For September, Early Years will have 97 ad pages, while School Years will have 83, Bonnier said.

Still, increasing the rate base of Parenting School Years shows commitment to the new model. The rate base increase will go into effect with the February 2010 issue. School Years, which was previously only available through subscriptions, will also go on sale at newsstands starting with the September issue.

Forbes.com Editor Joins Working Mother

jonsen.pngFormer Forbes.com senior editor Helen Jonsen has joined Bonnier Corp. as director of digital media at Working Mother Media division.

The experienced broadcast journalist and mother will oversee te growth of three main online properties of the Working Mother Media unit including www.workingmother.com and the Web site for the National Association for Female Executives (www.nafe.com).

“As a working mother, I am passionate about the culture change in America that Working Mother Media has championed for 30 years,” Jonsen said.

Jonsen previously worked as senior editor and executive producer at the Forbes.com Video Network, but she left the company earlier this year before lay-offs struck. She also worked for two decades in broadcasting and as a media consultant in New York, New England and Australia.

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Bonnier Picks Up Five Hachette Titles

photo.png Bonnier Corp. announced this morning that it has acquired five Hachette Filipacchi enthusiast titles: Popular Photography, Flying, Boating, Sound & Vision and American Photo. The deal, which we had previously reported was in the works, closed yesterday. In addition to the print magazine properties, Bonnier also acquired all related Web sites, books, licensing agreements, videos and branded events.

This is Bonnier’s third recent acquisition. The company picked up Working Mother in September and Scuba Diving in December.

“These five titles from Hachette fit very well within our growth strategy of adding brands that serve markets with multimedia opportunities,” said Bonnier CEO Terry Snow.

Hachette’s president and CEO, Alain Lemarchand, said the divestiture would allow the company to focus on “our core areas of strength, including the women’s brands, the shelter category and our automotive category.”

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Related: Hachette Dumps Men’s Enthusiast Group Publisher, Looks To Sell Titles

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