For many years, if you wanted to get your Boston Globe fix, you navigated your browser to Boston.com. However, beginning today, there’s a new spot for the paper’s faithful: BostonGlobe.com. Print subscribers will be able to access the site for free, and until October 1 registered users can view content, but after that it’ll cost $3.99 a week, or $208 a year, for non-print subscribers.
Sounds normal, right? The paper wants to start charging for its online features. But here’s the odd thing: Boston.com will remain online and free. Christopher M. Mayer, Publisher of The Boston Globe, said there is a good reason for that.
“Our research showed that we have different segments of news consumers in our market, and we need to reach them in different ways,” explained Mayer. “We are also providing advertisers a new opportunity to connect with a premier reader base in an uncluttered and innovative new format.” It’s a nice thought, but maybe not the smartest.