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Posts Tagged ‘Brandweek’

Brandweek, Mediaweek Prepare to Fold Into Adweek

We mentioned this back in February, and now it appears to be happening: Brandweek and Mediaweek published their final print versions today, and will be folded into Adweek starting next week.

On both of the magazine’s sites, the following statement appears:

In the upcoming weeks, Brandweek.com [or Mediaweek] will become part of the new, completely redesigned Adweek.com. You’ll still get the brand marketing news you seek out here, but in an enhanced site with an unmatched user experience. Look forward to exclusive content, more video and new interactivity – coming soon!

Despite that exclamation point, Media Decoder says the changes will sadly bring some layoffs.

A moment of silence for the fallen trade pubs, please.

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Richard Beckman Denies Sale of Prometheus

Early today The New York Post ran with a rumor about Prometheus Global Media – the company that publishes Brandweek, Mediaweek, Adweek, The Hollywood Reporter and others – being sold.

The report stated that the investors behind Prometheus were looking for a 50 percent premium on the initial price paid for the company. As with any rumor, there were conflicting views, as a spokesperson for the investing company told the Post that the company is not being sold.

Now, Richard Beckman, CEO of Prometheus, has spoken up on the issue via a company-wide memo, which was obtained by The Cutline.  Not only does Beckman deny the sale, he states that it is looking to expand.

It’s wise to view anything Beckman says with a bit of skepticism. The guy’s nickname is Mad Dog, and as we can all remember from college, things named Mad Dog shouldn’t be trusted.

Print Editions of Mediaweek and Brandweek Might End in April

Keith Kelly, in a report about Adweek revamping its Hot List feature, cites a blog post media watcher Tony Case that says Mediaweek and Brandweek will stop print production in April. Case also says that Adweek will be launching a redesign of their website then, in part to respond to the new look Ad Age site.

But the big news – if Case is correct – is that print issues of Brandweek and Mediaweek are on their way out. We’ve been expecting this to happen since both magazines lost staffers and operated under one team overseen by the polarizing Michael Wolff. You could also argue that the magazines seemed to overlap coverage a lot, but still, each time print disappears, a journalist loses his wings.

Or something like that.

Investor Group Buys Eight Nielsen Brands Including Hollywood Reporter, Billboard

THR.jpgAfter weeks of speculation over the deal, an investor group formed by media private equity partnership Pluribus Capital Management and financial services company Guggenheim Partners just announced that it has purchased eight brands from The Nielsen Co., including the pubs The Hollywood Reporter, Billboard, Mediaweek, Adweek and Brandweek.

The new company, called e5 Global Media LLC, is said to have paid $70 million for the publications and events, which include the ShoWest and other trade shows. Pluribus was founded by James A. Finkelstein, whose family owns the “Who’s Who” series of books; George Green, the former president of Hearst Magazines International; and Matthew Doull. The New York Post‘s Keith Kelly reported today that another rumored partner in the deal, Rupert’s son Lachlan Murdoch, was replaced by former Bear Stearns chief Alan Schwartz, who runs Guggenheim. Finkelstein will serve as chairman of e5, the company said.

Meanwhile, Nielsen maintains that it will remain committed to its remaining brands. “Divesting these titles allows Nielsen to focus its investment on its core businesses and those parts of our portfolio that have the greatest potential for growth, including our leading trade show group,” Nielsen Business Media president Greg Farrar said.

Full release, after the jump

Billboard buying group changesNew York Post

Read more

Nielsen Pubs Sold?

mediaweek cover.jpgSharon Waxman reports on The Wrap that Nielsen is set to sell a number of its magazines, including Mediaweek, The Hollywood Reporter, Billboard, Adweek and Brandweek.

The reported buyer of this slew of trade pubs is James Finkelstein‘s News Communications Inc., which owns the Who’s Who books and Washington, D.C. pub The Hill.

As all media companies have struggled recently, it’s been a particularly difficult year for business-to-business trade publishers, with many, including Nielsen, folding publications and some even filing for bankruptcy. And as Waxman reports about Nielsen’s pubs:

“Individuals knowledgeable about the state of the trades said that all of Nielsen’s entertainment titles were suffering. ‘Billboard is doing so-so, Adweek is not doing well at all, and THR is not great,’ said this former senior Nielsen executive. ‘The B-to-B market has just collapsed.’”

But will this sale mark the end of these publications lives? Or will it give them a hope at survival?

Hollywood Reporter Set to be Sold to ‘Who’s Who’s’ Finkelstein –The Wrap

Related: Nielsen Folds Radio & Records

“60 Minutes” Interview With Anna Wintour A Snore|Valleywag Editor Says Goodbye|Shakeup At Adweek|More Nontraditional Media Seek Fellowships|10 Reasons Why Papers Are Important


Watch CBS Videos Online

UnBeige: “60 Minutes” scored an interview with Vogue editrix Anna Wintour last night, but the results were about as surprising as an Andy Rooney monologue.

BayNewser: As Valleywag editor Owen Thomas prepared to leave his post for a new spot at NBC, he wrote a heart-felt letter to his successor, Ryan Tate.

Folio: There’s been shakeup at Adweek Media, publishers of Adweek, Mediaweek and Brandweek.

New York Times: Newspaper employees no longer dominate fellowships.

Boston.com: 10 funny reasons why the Internet can’t replace newspapers.

Nielsen to Merge/Shutter AdWeek, BrandWeek, MediaWeek?

adweek_logo250x80.gifBoth the New York Post and MediaPost.com are reporting on rumors that AdWeek, BrandWeek, and MediaWeek may either be merging under one title or that two of the three are shutting down. Per Keith Kelly at the Post:

The latest rumor to sweep the ad trades is that Adweek, MediaWeek, and Brandweek will compress into one publication to be called Adweek. Another rumor has Adweek, the oldest of the three, surviving, while MediaWeek and Brandweek somehow combine.

It follows sweeping cutbacks last October that bounced about 15 staffers — half the editorial department — and threw the remainder into a centralized pool where they are writing for all three print weeklies (which actually aren’t really weekly but rather 43 times a year) as well as the online versions of the magazines.

AdweekMedia Announces Buzz Award Winners 2008

buzzawrd08.pngAdweekMedia announced the winners of the 2008 Buzz Awards today. The annual awards celebrate the best in brand/media integration. Each category winner and the grand prize winner will be profiled in a special custom media section of the December 1st issue of Adweek, Brandweek, and Mediaweek. Some of the winners include:

  • Print: Most ingenious weaving of a consumer product into the pages of a magazine, newspaper or book

    Winner: Fallon Minneapolis for Sci Fi Channel

  • Online: Most attention-getting and effective use of the online medium to market a product, such as through a blog, short film or a viral e-mail campaign

    Winner: Proximity Canada for Alka-Seltzer

  • Radio: Best brand integration into an on-air radio program

    Winner: OMD for Visa

For a full list of the winners go here.