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Posts Tagged ‘Bryan Keefer’

Micropayments: Pay Walls’ Happy Medium?

cents.jpgWhen entertainment industry trade Variety decided to put its online content behind a pay wall earlier this month, it promised options for how users would go about paying. (Random selection being one of the more out there ideas we’ve heard for pay walls, but hey, everyone is trying something new.)

Other Web sites like those belonging to The Financial Times have embarked on a plan that would eventually allow users to purchase individual articles for a small fee, much like buying a song from iTunes for 99 cents instead of the whole album for $10.

Media analysts don’t necessarily agree that bringing down the price of content (even if it costs customers more money in the long run) will make potential readers take out their wallets. Jay Rosen New York University journalism professor, Bryan Keefer of The Daily Beast and Josh Benton of Harvard’s Nieman Journalism Lab both see the chink in pay walls’ armor as being that the majority of people just won’t pay for content in its current state, period. (Rosen actually predicted the paradoxical idea of paid-for “exclusivity” appealing to link-obsessed readers in a 2005 article for The Huffington Post.) So the people already paying for subscriptions will continue to pay, and the rest won’t be typing in their credit card information, no matter how small the fee is.

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Mashable: The State of the NYC Blogosphere is Crowded

keffggg.pngDespite tough times, or perhaps because of them, last night’s Mashable ‘State of the New York Blogosphere’ event at the Tribeca 92StY was a packed affair. And as is wont to happen when you fill a room with social networking internty types, most of what happens finds its socially networked way on to the Internet in one form or another. Something that is particularly fortuitous for latecomers such as ourselves. See also here, here, and here.

Despite our tardiness we did manage to catch The Daily Beast‘s Bryan Keefer (we hear all the panelists were great, by the way) talk a bit about the question on all our minds these days: how do we get paid? In this clip (after the jump) he discusses the ways in which online advertisers need to change their approach (why can’t online ads look like Super Bowl ads?!), which he says is something they are working on at the Daily Beast. But also! Why micropayments and packaged content won’t work! “People are willing to pay for entertainment in a way they are not willing to pay for text,” says Keefer. We shall see!

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