It’s been a roller coaster for BusinessWeek since Bloomberg LP bought it in October. After a slew of layoffs and high level voluntary departures, the new Bloomberg BusinessWeek has finally hit newsstands and now the magazine has a new president.
Today, Bloomberg announced the appointment of Paul Bascobert as president of the new Bloomberg BusinessWeek, replacing Keith Fox, who announced in October that he would be staying at former BusinessWeek publisher McGraw-Hill after the magazine moved to its new owner.
Bascobert joins the magazine from News Corp.-owned Dow Jones & Co., where he was chief marketing officer for the company’s Consumer Media Group. He’s had a unique path for a media executive, starting his career as an engineer at car manufacturer GM, and moving on to work in operations, sales and marketing for a number of companies before joining Dow Jones in 2006.
“Within Dow Jones, Paul is known as a collaborative manager who has driven growth across multiple platforms and business units while controlling expenses,” said Norman Pearlstine, Bloomberg BusinessWeek‘s chairman. “His impressive accomplishments coupled with his vision make him Bloomberg BusinessWeek‘s ideal leader.”
Full release after the jump