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Posts Tagged ‘BuzzMedia’

BuzzMedia Cuts 20 Percent of Staff

BuzzMedia, which bought and then folded Spin, is now laying off 20 percent of its workforce. According to All Things D, the company is going to end up hiring new people to replace some of those who are dropped. The rumor is that about 50 people will lose their jobs today, and sometime shortly after that, about 25 new hires will be made.

In a memo, BuzzMedia’s CEO Steve Hansen called the changes “painful,” but added that they were neccessary as part of a restructuring that includes focusing on a select few brands:

Transformation sometimes requires making very hard decisions. Make no mistake about it, today will be difficult for all of us but our success is dependent upon greater focus on our audience, evolving our portfolio of brands, all supported by powerful technology and data. We need to align the organization around those objectives and today is a first step, albeit a very hard one.

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Buzzmedia Folds Spin

The print version of Spin is done. We knew it was coming as soon as Buzzmedia bought it, but it still sucks to get the official word. The September/October issue will now forever be known as the title’s last issue ever.

Here is the statement from Spin:

Following the September/October issue, SPIN has halted publication of our print edition to invest more deeply in our digital properties, including SPIN.com, SPIN Play for iPad, and SPIN mobile. SPIN has been a pioneer in music journalism since 1985 and we hope you’ll continue to enjoy our leading editorial, photographic, and multi-media content online. Special arrangements have been made with alternative publishers to fulfill your SPIN print subscription for the remaining term: you will automatically receive your new magazine in the mail, with the option to ask for a full refund. We appreciate your patience during the transition of your subscription.

Those “special arrangements?” Sending Spin subscribers issues of Car and Driver instead. Ugh. What a shitty way for such an iconic magazine to go out.

Spin is Sold to Buzzmedia, Print Side in Limbo

The rumors that surfaced in early June that Buzzmedia was trying to buy Spin turned out to be true. The New York Times reports that Buzzmedia has purchased the iconic music magazine, with plans to expand the digital side.

Tyler Goldman, Buzzmedia’s CEO, told the Times, “People are using multiple platforms to consume more content and context from the brands they believe in, and we see the ability for Spin to bring more storytelling to digital platforms.”

There was little mentioned about the print version of Spin, although Goldman did say it was “important.” Let’s just hope he deems it important enough to keep around.

Financial terms of the deal were not disclosed.

Rumor: BuzzMedia Attempting to Purchase Spin

Ad Age is reporting that “talks are swirling” regarding BuzzMedia, an entertainment website publisher based in Los Angeles, purchasing Spin. According to Ad Age, the merger could help both brands:

BuzzMedia has been increasing its focus on music lately, hiring its first general manager of music in January and buying the electronic music site XLR8R in May. Spin, meanwhile, has been trying to pivot from a primarily print operation to a more digitally focused brand.

Of course the discussion — if it’s even happening — could dissolve and nothing could change. But if it does, you can now brag to all your friends that you heard about it way before they did. Just don’t be surprised if they stop asking you to happy hour shortly after that.

Former MTV Execs Join Online Media Publisher

andi.bmpOnline publisher BuzzMedia announced a major expansion today. The Los Angeles-based company, which publishes Buzznet, Celebuzz, TheSuperficial, Stereogum, WWTDD, Absolute Punk and Just Jared brought on two former MTV Networks execs, expanded its ad sales operations and opened a new office in New York.

Doug Rohrer, former executive vice president of sales at MTV Networks, has been named chief revenue officer of BuzzMedia. He will be joined by Andi Poch (right), formerly VP of ad sales at MTV and MTV.com, who will now work as senior vice president of ad sales for BuzzMedia. Poch and Rohrer are joining BuzzMedia from their digital advisory firm “and,” which serviced clients like IAC and Virgin Mobile.

BuzzMedia has also added three more sales execs to its team across the country: Rose Ferraro in the West; Paul Magyar in the East; and Cheryl Beley for the Midwest. The company also promoted Karina Kogan to executive vice president of sales and marketing and brought on Emily Schwartz as ad solutions director on the ad sales operations side.

Full release and bios of the new staffers after the jump

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