Bartz’s reign at the top of Yahoo was spotty at best. The Internet giant had declining revenues in every quarter of her tenure. Granted, the economy hasn’t been so sterling during that time. But that hasn’t stopped Google and Facebook from gaining market share. The LA Times reports that since Bartz took over Google’s share of online advertising has risen from 35% to 41%, while Facebook occupies 7% of that total. Yahoo, meanwhile, dropped from 16% to 11%.
Posts Tagged ‘Carol Bartz’
The outlook continues to be dim as fourth-quarter and year-end results arrive. Via Jeff Bercovici comes word that the NYT Co. results, announced today, are not good (to put it mildly): “Earnings, at 19 cents a share, were down 48 percent year-over-year in the last three months of 2008…The most alarming news is in the details: Digital ad revenues, which grew at a rate of 15 percent in the year-earlier quarter, were down 3.5 percent in Q4 2008.”
Meanwhile Yahoo’s new CEO Carol Bartz held her first earnings call yesterday to announce that the company had had its first quarterly loss since 2002. Per the LAT: “The company reported a net loss of $303 million, or 22 cents a share, compared with a profit of $206 million, or 15 cents, a year earlier. Revenue fell 1% to $1.81 billion. However Bartz did make clear that the company is not for sale: “Everything’s on the table…this is not a company that needs to be pulled apart and left for the chickens.”
So what’s in store for Yahoo? New CEO Carol Bartz will be announcing the company’s first quarter results tomorrow, and all signs point towards the numbers being less than spectacular. What’s a CEO to do? Piper Jaffray’s Gene Munster appears to have some suggestions: Why not buy Gawker? How about the New York Times? Says Jaffray’s in ‘An Open Letter To Carol Bartz:’
Acquire a major print new company with global scale and stature in addition to a blog network experienced in creating short content to generate significant page views. In particular, he says that the New York Times and Gawker Media would fit this profile. “These content acquisitions would allow Yahoo to own and distribute a collection of the best content on the Web in addition to generating short-form content to maximize page views and stickiness.”
Crazy? We’ve actually speculated on a number of our podcasts whether it would be smarter for MSM companies to purchase established blogs rather than attempt to start their own from scratch (we’re not the first to do so, by the way). But a Yahoo-owned Gawker? We asked Gawker-head Nick Denton what he thought of the suggestion.