Another day, another big announcement from Condé Nast headquarters. CEO Charles H. Townsend said today that his company will undergo a major overhaul in the sales and marketing departments. A company press release indicated that Condé will task its individual titles to “focus on brand centricity and drive growth and innovation” by adding digital sales and marketing to content management. Publishers will now be responsible for branding initiatives across all platforms as the media giant continues to push their digital agenda.
CMO Lou Cona, who will oversee this transition, shared his enthusiasm for the endeavor:
“Condé Nast Digital brings tremendous power to the portfolio of assets we are able to offer the marketplace. By integrating its sales and marketing expertise into the Media Group, we are positioned for maximum growth and are better aligned with the industry.”