meredith-bMeredith Corporation has named Charles Schenck has been named vice president/programmatic sales and strategy, a new role at the company. Schenck comes to Meredith from PubMatic, where he served as VP/publisher development.

“Chip is a highly respected and innovative leader is the digital media industry,” said Carolyn Bekkedahl, Meredith’s senior VP/digital sales, in a statement. “He brings tremendous experience developing strategies in the areas of data-driven sales and programmatic media that have become such an essential element of brand marketing.”

Schenck’s appointment is effective immediately.