Apparently people enjoy cooking. A lot. AllRecipes, the print spin0ff of Allrecipes.com that was launched last year, is increasing its rate base by 40 percent.
Beginning with the October/November issue, AllRecipes will jump from 650,000 to 900,000. This is the magazine’s second bump. When it launched, its rate base was a mere 500,000.
As you might expect, the AllRecipes team is excited about the news. “Our goal at Allrecipes magazine is to make cooking fun for our 5.4 million readers,” said the glossy’s editor-in-chief, Cheryl Brown, in a statement. “Reader engagement is at an all-time high, and we’re thrilled to offer premium content across the Allrecipes brand in print, digital, broadcast and mobile.”
This just goes to show you that print isn’t dead as along as you’ve got a product that people care about.