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Posts Tagged ‘Cheryl Brown’

Cheryl Brown on Allrecipes Magazine’s Nontraditional Model

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As the new editor-in-chief of Allrecipes magazine, Cheryl Brown is tasked with a bit of reverse engineering — she is building a print platform where only a digital one (in the form of Allrecipes.com) existed. And if anyone’s cut out for the job, it’s her.

Before her current venture, Brown worked at Gourmet for 10 years before transitioning to digital at AOL and then arriving at Meredith in 2011 to oversee Recipes.com. In the latest installment of Mediabistro’s So What Do You Do, Brown shares what she learned at Gourmet, her mission for Allrecipes and advice for journos trying to break into food media:

Don’t be afraid to try something that isn’t part of your intended ‘career plan,’ and don’t avoid jobs or tasks you think are at a level below where you currently are. Some of my most important learning moments came from trying things that had nothing to do with my day-to-day job. For instance, when I switched from print to digital, my world was rocked in a lot of ways. I remember learning to program a website. I sat down and I had no idea how to make it go live, how that even worked. But [now] I have a completely new skill set and career path because I took that chance with digital.

To hear more from Brown, including her thoughts on the web-to-print model, read: So What Do You Do, Cheryl Brown, Editor-in-Chief of Allrecipes Magazine?

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Allrecipes to Increase Rate Base

People really love recipes. They must, because Allrecipes — which features a lot of them — is upping its rate base from 500,000 to 650,000, beginning with the magazine’s April 2014 issue.

Keep in mind that Allrecipes, a spinoff of allrecipes.com, launched just last month. That’s a great, immediate response for its publisher, Meredith.

“We are hearing from readers how much they enjoy the array of ideas and inspiration in the magazine, and how it is further fueling their passion as everyday cooks,” said Cheryl Brown, Allrecipes’ editor-in-chief, in a statement. “They are excited at the endless possibilities being offered across the Allrecipes brand in print, digital, broadcast and mobile media, and we want to serve their hunger for the brand.”

Allrecipes Magazine Launches

Allrecipes magazine has arrived. The print version of Meredith’s popular Allrecipes.com will be published six times a year, with a rate base of 500,000. It’ll run you $4.99 for a single copy, or you can purchase a year subscription for $12.

Allrecipes is led by Christine Guilfoyle (VP/group publisher) and Cheryl Brown (editor-in-chief). Here’s how Brown described the premier issue:

We wanted to capture the voices and personalities of everyday cooks who have always fueled the enormous popularity of Allrecipes.com. Their perspectives and twists to recipes and insights and passion for creative ways to enhance meals – combined with eye-catching visual imagery – are the special ingredients that make Allrecipes so appealing.

Sound good? Why not pick up a copy? Or better yet, buy a subscription.

Please note that subscribing to Allrecipes doesn’t guarantee that you’ll suddenly become a competent cook. If mac n’ cheese is a struggle, it might be time to get a new hobby.

Meredith Makes Four Big Promotions

Meredith Corporation has made a few fairly big promotions today. Below are the details.

  • Christine Guilfoyle has been promoted to VP/group publisher, overseeing Allrecipes, Every Day with Rachael Ray, and EatingWell. She reports to Tom Witschi, the executive VP/president of Meredith Women’s Lifestyle Group.
  • Linda Fears has tacked VP onto her role as editor-in-chief of Family Circle. Fears has been the editor of the magazine for the past eight years. Fears will also continue as editorial director of Meredith’s Food Content Center of Excellence. Fears continues to report to Jim Carr, executive VP and President of Family Circle.
  • Cheryl Brown has been named editor-in-chief of Allrecipes magazine. Brown most recently served as editorial director of Recipe.com. Brown will report to Fears.
  • Britta Cleveland has been promoted to senior VP, research solutions. Cleveland has been with Meredith in 2004, most recently serving as VP, research solutions. She continues to report to Nancy Weber, executive VP/CMO.

Meredith to Launch Allrecipes Magazine

Meredith Corporation is bringing Allrecipes.com to print. Starting this November — just in time for the annual Stuff Your Face season — Allrecipes magazine will be published six times per year, with a starting rate base of 500,000.

The publishing house decided to launch the glossy after some positive feedback from subscribers to other Meredith titles, who received copies of Allrecipes test issues this past spring.

Christine Guilfoyle will serve as VP/group publisher (and publisher of Every Day with Rachael Ray) and Cheryl Brown will serve as editor-in-chief of Allrecipes, which we imagine will feature a lot of recipes.